Marketing

Marketing Minute: How To Get Free Press in Wood Floor Business

Are you taking advantage of our free opportunities to connect with highly engaged wood flooring pros?

December 19, 2022

Ingenuity On Wheels: See The Winners Of The 2022 WFB Truck & Van Contest

The top categories for our wood flooring vehicle contest include Best Exterior Graphics, Most Organized Interior, Most Unusual Work Vehicle and Biggest Disaster, but we didn’t hit the brakes there.

June 8, 2022

Felix Roman of Wood Flooring Doctor with his work van, which won Best Exterior Graphics in the 2022 WFB Truck & Van Contest.

How I Use Google Reviews to Better My Company

Having excellent Google reviews has been a great help for generating business, but it’s also a balancing act that requires strategy.

November 10, 2021

We won't send a review link out until we feel we have done 100% all the way through the project.

Gym Floor Time Lapse Video Attracts Views, Grows Business

“The canvas is so big, and people like to see that sander.”

November 10, 2021

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How I Use Creative Stain Samples To My Advantage

Wood flooring pro David Harris has developed strategies for stain samples that make choosing a stain easier, foster creativity and create positive social media buzz.

May 19, 2021

Taking a few extra minutes to make designs out of my stain samples adds some fun for me and my customers, and it's eye-catching on social media.

How to Not Get Ripped Off Buying a Logo for Your Flooring Business

Looking to invest in a logo design for you hardwood flooring company? Here's what you need to know ahead of time.

May 18, 2021

Logos can come in many forms, including, from left to right, a combination mark, classic icon, lettermark, emblem and word mark.

A Flooring Sign of the Times

“Nobody’s going to interact with a post that says ‘hardwood on sale,’ but they will interact with posts that are funny and moving.”

May 18, 2021

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How We Started a Podcast in a ‘Closet’ in Our Showroom

How wood flooring retailer Textures Nashville took an empty space in their showroom and turned it into a successful podcast.

January 18, 2021

We've developed new industry relationships as a result of our podcast.

How I Took Control of My Company’s Online Presence

Learning more about the process gave me the confidence to be more specific with the direction of my wood floor retail website.

September 20, 2019

Finding out more about web design gave me the confidence to try it myself.

The Biggest Mistake You’re Making During the Busy Season

When November shows up it seems like a nice wood flooring project is about as common as an alien sighting. But it doesn't have to be this way.

September 19, 2019

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What to Know Before Getting a Hardwood Flooring Vehicle Wrap

WFB spoke with vehicle wrap expert Jim Hagen about what hardwood flooring pros should know before deciding on a wrap for their trucks, vans and trailers.

May 21, 2019

Quality wrap designs should transition seamlessly from one section of a car to another, according to Sign Edge Owner Jim Hagen.

My Online Marketing Basics That ANY Contractor Can Do

Wood flooring pro Angelo DeSanto discusses the basic online presence he maintains that ensures his company is highly visible online.

July 17, 2018

Are you paying money for expensive leads and chasing business from customers like house flippers?

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State of the Industry 2023

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What Lies Beneath: How I Prevent Moisture Problems Before the Sale

From left to right: An offset flush trim pattern bit, round over bit, top-bearing groove bit, pattern trim bit with top bearing and flush trim bit.

Routers 101: What a Wood Floor Pro Should Know

Walking into a job after another contractor gets kicked out is one of many situations that wood flooring pros like us must handle carefully.

How I Handle These Common but Difficult Customer Scenarios

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The Next Generation: Black Wood Floor Pros Look to the Future of the Industry

Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.