How I Use Google Reviews to Better My Company
Having excellent Google reviews has been a great help for generating business, but it’s also a balancing act that requires strategy.
November 10, 2021
How I Use Creative Stain Samples To My Advantage
Wood flooring pro David Harris has developed strategies for stain samples that make choosing a stain easier, foster creativity and create positive social media buzz.
May 19, 2021
How to Not Get Ripped Off Buying a Logo for Your Flooring Business
Looking to invest in a logo design for you hardwood flooring company? Here's what you need to know ahead of time.
May 18, 2021
A Flooring Sign of the Times
“Nobody’s going to interact with a post that says ‘hardwood on sale,’ but they will interact with posts that are funny and moving.”
May 18, 2021
How We Started a Podcast in a ‘Closet’ in Our Showroom
How wood flooring retailer Textures Nashville took an empty space in their showroom and turned it into a successful podcast.
January 18, 2021
Newsletter for Wood Floor Professionals
Get industry news, insights, and new product information delivered straight to your inbox.
How I Took Control of My Company’s Online Presence
Learning more about the process gave me the confidence to be more specific with the direction of my wood floor retail website.
September 20, 2019
The Biggest Mistake You’re Making During the Busy Season
When November shows up it seems like a nice wood flooring project is about as common as an alien sighting. But it doesn't have to be this way.
September 19, 2019
What to Know Before Getting a Hardwood Flooring Vehicle Wrap
WFB spoke with vehicle wrap expert Jim Hagen about what hardwood flooring pros should know before deciding on a wrap for their trucks, vans and trailers.
May 21, 2019
My Online Marketing Basics That ANY Contractor Can Do
Wood flooring pro Angelo DeSanto discusses the basic online presence he maintains that ensures his company is highly visible online.
July 17, 2018
'We Had Our Biggest Month Ever Because of That Mailer'
Jim Boyd of Jim Boyd's Flooring America (formerly Jim's Carpet World) near Baltimore offers insights into what boosted their profits.
January 25, 2018
The E-Myth Basics: Why You Need Them
Wood flooring pro Stephen Diggins explains why he thinks every fellow pro should read Richard Gerber's bestselling book "The E-Myth."
January 23, 2018
Perception Rules All: Building an Identity for Your Business, Part 2
In Part 1 of this post, we talked about how critical it is build consciously build a business identity based on customers’ perceptions of your business, and how every aspect of every customer interaction with your business builds your identity. Let’s look at a few factors that can have a big impact on your identity:I would argue that there is no better place to start in building your identity than learning to say “no.”
October 31, 2017
Perception Rules All: Building an Identity for Your Business, Part 1
We all know how important a good reputation, is right? We want customers to understand how great our work is and how outstanding our customer service is. We protect our reputation like a mother bear protecting her cubs, and when we get our first three-star review online, we get red-faced and furious. But your reputation is just one piece to a much larger and more important factor: your business identity. Your identity goes far beyond just your reputation, or what customers think of your “work.” It’s the customer’s perception of who you are, what you do and, most importantly, how you can help them.Everything about your business goes into the perception customers have about it.
October 24, 2017
7 Wood Flooring Estimate Habits That Help Me Win Jobs
Landing jobs from an estimate is a skill all its own. Here's Keith Long explaining seven steps he takes to win jobs on most of the estimates he complete.
October 3, 2017
How to Know if Your Wood Flooring Business Lead-Gen Sources Work
Here's a simple system that will give you deep insight into each lead source and the confidence to know whether you should scrap it or scale it.
May 26, 2017
10 Steps for Fixing Your Floor Business' Online Reputation
Social media is great until it turns against you. So, what’s a company to do when its online reputation is suffering? Here are 10 steps to clearing your name.
November 19, 2015
How to Use Email Marketing to Make Your Wood Flooring Brand Pop
Email marketing provides a big opportunity for wood flooring businesses to amplify their brand and success. Here's how to do it.
October 7, 2015
Five Reasons to Consider Advertising in the 2016 Hardwood Floors Resource Book
The 2016 Hardwood Floors Resource Book is almost here. Advertise in this issue and reap the benefits all year long online and in print.
August 20, 2015
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Largest Home in the U.S. Gets a Parquet Masterpiece
See the story behind the wood floors in Bel Air's biggest mega-mansion.
Moisture Testing 101: How To Do It Right On Every Job
Finish Peels 14 Months After Recoat: Who Will Pay?
Tricks of the Trade
Trick of the Trade: Put Hot Glue To Work On Glue-Downs
Wood Floor Rescue: What Stain Looks Like ... On Top Of Poly
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