Marketing

How We Modernized Our Business as the Next Generation

My brothers Jason (left) and Zach (right) and I didn't intend to make a career out of wood flooring, but now we work together to run the company our grandfather and dad started.

‘A Game-Changer’: How CDAP Can Help Canadian Wood Floor Pros Grow in the Digital Economy

If you are a hardwood flooring retailer or service professional in Canada, you may be interested in the Canada Digital Adoption Program (CDAP), a government initiative that offers grants and loans to help you grow your business online.

How ChatGPT Helps Me as a Wood Flooring Contractor

Wood floor pro Ian Cheadle has been using ChatGPT to help him create blog posts for his website, and by giving it simple prompts and adding a couple parameters to the prompts, it's writing better blogs than he ever has.

I used the starry.ai app on my phone to create this image.

Marketing Minute: How To Get Free Press in Wood Floor Business

Are you taking advantage of our free opportunities to connect with highly engaged wood flooring pros?

Ingenuity On Wheels: See The Winners Of The 2022 WFB Truck & Van Contest

The top categories for our wood flooring vehicle contest include Best Exterior Graphics, Most Organized Interior, Most Unusual Work Vehicle and Biggest Disaster, but we didn’t hit the brakes there.

Felix Roman of Wood Flooring Doctor with his work van, which won Best Exterior Graphics in the 2022 WFB Truck & Van Contest.

How I Use Google Reviews to Better My Company

Having excellent Google reviews has been a great help for generating business, but it’s also a balancing act that requires strategy.

We won't send a review link out until we feel we have done 100% all the way through the project.

Gym Floor Time Lapse Video Attracts Views, Grows Business

“The canvas is so big, and people like to see that sander.”

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Stain/Custom Color

How I Use Creative Stain Samples To My Advantage

Wood flooring pro David Harris has developed strategies for stain samples that make choosing a stain easier, foster creativity and create positive social media buzz.

Taking a few extra minutes to make designs out of my stain samples adds some fun for me and my customers, and it's eye-catching on social media.

How to Not Get Ripped Off Buying a Logo for Your Flooring Business

Looking to invest in a logo design for you hardwood flooring company? Here's what you need to know ahead of time.

Logos can come in many forms, including, from left to right, a combination mark, classic icon, lettermark, emblem and word mark.

A Flooring Sign of the Times

“Nobody’s going to interact with a post that says ‘hardwood on sale,’ but they will interact with posts that are funny and moving.”

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How We Started a Podcast in a ‘Closet’ in Our Showroom

How wood flooring retailer Textures Nashville took an empty space in their showroom and turned it into a successful podcast.

We've developed new industry relationships as a result of our podcast.

How I Took Control of My Company’s Online Presence

Learning more about the process gave me the confidence to be more specific with the direction of my wood floor retail website.

Finding out more about web design gave me the confidence to try it myself.

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Resource Book

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Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.