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Marketing: Page 2

The E-Myth Basics: Why You Need Them

Wood flooring pro Stephen Diggins explains why he thinks every fellow pro should read Richard Gerber's bestselling book "The E-Myth."

January 23, 2018

Perception Rules All: Building an Identity for Your Business, Part 2

In Part 1 of this post, we talked about how critical it is build consciously build a business identity based on customers’ perceptions of your business, and how every aspect of every customer interaction with your business builds your identity. Let’s look at a few factors that can have a big impact on your identity:I would argue that there is no better place to start in building your identity than learning to say “no.”

October 31, 2017

How do your employees contribute to your customers' perception of your business?

Perception Rules All: Building an Identity for Your Business, Part 1

We all know how important a good reputation, is right? We want customers to understand how great our work is and how outstanding our customer service is. We protect our reputation like a mother bear protecting her cubs, and when we get our first three-star review online, we get red-faced and furious. But your reputation is just one piece to a much larger and more important factor: your business identity. Your identity goes far beyond just your reputation, or what customers think of your “work.” It’s the customer’s perception of who you are, what you do and, most importantly, how you can help them.Everything about your business goes into the perception customers have about it.

October 24, 2017

Perception or reality: Which matters to your customers? (Photo: Shutterstock)

7 Wood Flooring Estimate Habits That Help Me Win Jobs

Landing jobs from an estimate is a skill all its own. Here's Keith Long explaining seven steps he takes to win jobs on most of the estimates he complete.

October 3, 2017

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How to Know if Your Wood Flooring Business Lead-Gen Sources Work

Here's a simple system that will give you deep insight into each lead source and the confidence to know whether you should scrap it or scale it.

May 26, 2017

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10 Steps for Fixing Your Floor Business' Online Reputation

Social media is great until it turns against you. So, what’s a company to do when its online reputation is suffering? Here are 10 steps to clearing your name.

November 19, 2015

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How to Use Email Marketing to Make Your Wood Flooring Brand Pop

Email marketing provides a big opportunity for wood flooring businesses to amplify their brand and success. Here's how to do it.

October 7, 2015

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Five Reasons to Consider Advertising in the 2016 Hardwood Floors Resource Book

The 2016 Hardwood Floors Resource Book is almost here. Advertise in this issue and reap the benefits all year long online and in print.

August 20, 2015

The 2016 Hardwood Floors Resource Book gives advertisers year-long exposure online and in print.

How to Make Your Workday More Productive, Less Stressful

Why you should start your day by eating a frog... and six other tips to boost productivity at work.

August 4, 2015

Seven tips to help make your day a little better at work.

Three Marketing Tips From ‘The New Rules of Sales and Service’

There are a million books out there on marketing and sales. Some good, some not-so-good. So when I come across one that I find beneficial, I feel compelled to share it.Buying has changed, and we must adapt to this new way of "modern selling."

June 29, 2015

5 Steps to a Great Banner Ad

I’m often asked by companies how to maximize the effectiveness of digital banner ads. Here’s my advice:

April 24, 2015

Defining Your Voice on Social Media

As marketing professionals in today’s world, we know we must engage with our prospects in many ways, including via social media. Defining your brand’s image on social media can seem overwhelming but really should be quite simple. HF’s social media director, Michael Gaio, recently gave this advice in his “Social Studies” column in HF:

March 24, 2015

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Recoating Wood Flooring 101

Recoating a wood floor can be challenging, to say the least, but following this advice can increase chances of success.

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Showcasing Resilience: See the Winners of the 2022 WFB Outstanding Retailer Awards

I make a conscious effort to create a work experience for my employees that is drastically different from the one I started in. That’s me on the left with my employees Kevin Huff in black and Dale Merriam in red.

What I Do To Manage Today’s Employees On The Job

Make sure you understand the differences between applying natural oil finishes and typical surface finishes.

Tips For Success When Using Natural Oil Finishes

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Finding The Light in a Wood Floor Yin-Yang

Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.