Marketing: Page 2

Stain/Custom Color

How I Use Creative Stain Samples To My Advantage

Wood flooring pro David Harris has developed strategies for stain samples that make choosing a stain easier, foster creativity and create positive social media buzz.

Taking a few extra minutes to make designs out of my stain samples adds some fun for me and my customers, and it's eye-catching on social media.

Sponsored

What Should You Know About Wood Floor Vents?

Grill Works

Grill Works shares answers to the top 5 questions they receive–including the most popular types of vents, differences among mounts, how to maximize airflow and more.

What Should You Know About Wood Floor Vents?

How to Not Get Ripped Off Buying a Logo for Your Flooring Business

Looking to invest in a logo design for you hardwood flooring company? Here's what you need to know ahead of time.

Logos can come in many forms, including, from left to right, a combination mark, classic icon, lettermark, emblem and word mark.

A Flooring Sign of the Times

“Nobody’s going to interact with a post that says ‘hardwood on sale,’ but they will interact with posts that are funny and moving.”

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How We Started a Podcast in a ‘Closet’ in Our Showroom

How wood flooring retailer Textures Nashville took an empty space in their showroom and turned it into a successful podcast.

We've developed new industry relationships as a result of our podcast.

How I Took Control of My Company’s Online Presence

Learning more about the process gave me the confidence to be more specific with the direction of my wood floor retail website.

Finding out more about web design gave me the confidence to try it myself.

The Biggest Mistake You’re Making During the Busy Season

When November shows up it seems like a nice wood flooring project is about as common as an alien sighting. But it doesn't have to be this way.

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What to Know Before Getting a Hardwood Flooring Vehicle Wrap

WFB spoke with vehicle wrap expert Jim Hagen about what hardwood flooring pros should know before deciding on a wrap for their trucks, vans and trailers.

Quality wrap designs should transition seamlessly from one section of a car to another, according to Sign Edge Owner Jim Hagen.

My Online Marketing Basics That ANY Contractor Can Do

Wood flooring pro Angelo DeSanto discusses the basic online presence he maintains that ensures his company is highly visible online.

Are you paying money for expensive leads and chasing business from customers like house flippers?

'We Had Our Biggest Month Ever Because of That Mailer'

Jim Boyd of Jim Boyd's Flooring America (formerly Jim's Carpet World) near Baltimore offers insights into what boosted their profits.

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The E-Myth Basics: Why You Need Them

Wood flooring pro Stephen Diggins explains why he thinks every fellow pro should read Richard Gerber's bestselling book "The E-Myth."

Perception Rules All: Building an Identity for Your Business, Part 2

In Part 1 of this post, we talked about how critical it is build consciously build a business identity based on customers’ perceptions of your business, and how every aspect of every customer interaction with your business builds your identity. Let’s look at a few factors that can have a big impact on your identity:I would argue that there is no better place to start in building your identity than learning to say “no.”

How do your employees contribute to your customers' perception of your business?

Perception Rules All: Building an Identity for Your Business, Part 1

We all know how important a good reputation, is right? We want customers to understand how great our work is and how outstanding our customer service is. We protect our reputation like a mother bear protecting her cubs, and when we get our first three-star review online, we get red-faced and furious. But your reputation is just one piece to a much larger and more important factor: your business identity. Your identity goes far beyond just your reputation, or what customers think of your “work.” It’s the customer’s perception of who you are, what you do and, most importantly, how you can help them.Everything about your business goes into the perception customers have about it.

Perception or reality: Which matters to your customers? (Photo: Shutterstock)

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Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.