Marketing: Page 2

How to Make Your Workday More Productive, Less Stressful

Why you should start your day by eating a frog... and six other tips to boost productivity at work.

August 4, 2015

Seven tips to help make your day a little better at work.

Three Marketing Tips From ‘The New Rules of Sales and Service’

There are a million books out there on marketing and sales. Some good, some not-so-good. So when I come across one that I find beneficial, I feel compelled to share it.Buying has changed, and we must adapt to this new way of "modern selling."

June 29, 2015

5 Steps to a Great Banner Ad

I’m often asked by companies how to maximize the effectiveness of digital banner ads. Here’s my advice:

April 24, 2015

Defining Your Voice on Social Media

As marketing professionals in today’s world, we know we must engage with our prospects in many ways, including via social media. Defining your brand’s image on social media can seem overwhelming but really should be quite simple. HF’s social media director, Michael Gaio, recently gave this advice in his “Social Studies” column in HF:

March 24, 2015

Trade Media: Where Professionals Look When Intending to Buy

These days there are so many options for spending your marketing dollars, from traditional print ads to Google ads to social media. But what is the best choice for your company as it tries to reach professionals in a specific industry?What is the best choice for your company as it tries to reach professionals in a specific industry?

February 26, 2015

Is Print Really Dead?

It’s hard to read the news these days without coming across an article predicting the demise of print publications, whether they are newspapers, magazines or books. But in practice, print publications are still an important part of our lives, whether for business or pleasure. We’ve heard about digital media killing print for so long now that it seems it must be fact, but research doesn’t back that up. In fact, a study by media consultant Martin Akel & Associates discovered some interesting facts about business publications and their readers.93% of professionals said that they feel print publications are a desirable way to access information.

January 13, 2015

Web Video Production Basics for Businesses

November 25, 2014

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Are You Getting the Most Out of This Tool?

I will openly and unashamedly confess to being a “tooloholic.” I can feel the adrenaline kick in when I look for something that will save me time, reduce my workload and increase my efficiency for a reasonable price. I’d rather walk down the aisle of a good hardware store looking at tools than any tricked up shopping mall on the planet. Hardware stores are a comfort zone and, for the record, they smell better.However, not all tools are found in hardware stores.

November 3, 2014

Homeowners can easily shoot photos of problem spots and send them to your phone, saving you time and travel.

Want Your Business on Google? Emphasize Content, Not SEO

September 26, 2014

Video: A Key Factor in Winning Jobs

Hi everyone, today I want to talk with you about one thing that recently was the difference that got us a $25,000 job. Here's a video where I tell you about it:

August 18, 2014

Increase Business Profits by Upselling

Want to increase your sales? Want to make your business more interesting? Experts say one of the most powerful techniques to achieving both goals is upselling. That's the promotion of more interesting, higher-priced merchandise-rift or quartersawn, reclaimed wood, wide plank, less common species-that more closely meets customer needs.

August 12, 2014

Courtesy Signature Hardwood Floors

Facebook May Start Ignoring Your Business

Right when you've got it all figured out, Facebook is making changes again. And for companies using Facebook for marketing purposes, the changes are not good.

May 28, 2014

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Social Studies: How To Use Pinterest For Your Wood Floor Business

A search of Apple's App Store turns up 2,200 results for "social networking" apps. Clearly, your business can't be on them all. Over the next few issues of Hardwood Floors we'll review a few of the big ones to help you determine if they're right for business.

March 25, 2014

Great Expectations: Making Samples

Chris Rock once said that when you date someone the first time, you meet their representative and not the real person. True? I think so. Why is it that we try to make everything prettier than it is? We are who we are. Same goes for your floors. Wood is a natural product. It is not perfect. Or I should say, it is not obsessive-compulsive-compliant. It has straight and curved lines, dark and light, figured and burly, soft and hard, and the list goes on. Yet, when we make samples we try to make them perfect. Remember the last sample board you made for a client? It never really matched the end result when you finished the whole floor, right? That's because we never were taught how to make samples the right way.

July 31, 2013

Avi Hadad Sample Boards 1

Good Service Closes a Sale, Not Cheap Gimmicks

If you have ever felt that closing a sale is a mysterious, accidental process that is out of your control, you are not alone. A surprising number of salespeople secretly admit they feel the same way. They have been taught gimmicks that feel uncomfortably unethical or, worse yet, ineffective.

July 18, 2013

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Marketing Tips: Online Reviews

The tips that I've written about for marketing were basic, but still fundamental for providing a good "footprint" for your business online. A final component that I would really like to discuss revolves around online reviews.

May 3, 2013

Simple Advice for Making Videos

OK, as part of my series on marketing I promised some tips on making videos, and here they are:

April 19, 2013

Social Studies: Getting Visual on Facebook

Recently I joined our Hardwood Floors team in Las Vegas for Surfaces. It was great getting a chance to meet a lot of you, and I was impressed with the enthusiasm many of you shared about your own social media sites. I was frequently asked if I had any tips on how to use social media effectively. My advice: Get visual.

March 31, 2013

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'Best Heritage' big machine winner Kevin Clough of Restoration Hardwood Flooring.

See The Winners Of The Inaugural WFB Big Machine Contest

Whether it’s considered a faithful companion on the job site or an awkward, bulky piece of metal, a wood floor pro’s big machine inevitably has a story or two to tell.

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How I Do These Floors: Herringbone Parquet

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Foyer Becomes a ‘Foyay’ After Pro's Creative Water-Pop

I’m beyond blessed for the struggles and hardships in my life, because they’ve led me to make the best out of the situations I’m dealt with.

Nothing In Life Comes Easy: How I Started My Gym Floor Company

Bad maintenance practices can cause a hazy appearance on the floor.

Wood Floor Q&A: Why The Dull, Hazy Floor?

Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.