Flooring pros Jason Potts and Ken Ballin run the AI-integrated resource center Ballin Knows Best and associated customer relationship management app Local Lead Connector. Utilizing AI, their services have helped dozens of flooring companies increase their online visibility by boosting their Google search ranking and enhancing their Google Business Profile. While their AI tools provide a simple way for pros to optimize their online presence, there are some general tips pros should follow to make their business stand out among competitors online.
1) Create a Google Business Profile Account
This free tool helps businesses manage their online presence and ensures they appear in Google searches.
2) Include All The Business’s Information on the Account
This should include address, website, phone number and open hours. Potts recommends also including plenty of photos of the store, completed projects and employees. This gives the profile credibility and shows potential customers an idea of what to expect.
3) Respond to Your Reviews
Reviews are the backbone of online reputation and can affect a business’s Google ranking. Encouraging satisfied customers to leave reviews is important, but Potts says businesses should respond to all reviews— both positive and negative. This shows potential customers that the business cares about feedback, and it boosts credibility with Google. Responding to reviews is so important that Potts and Ballin’s CRM includes a feature where AI promptly responds to reviews.
[Those interested in more information about the Local Lead Connector CRM can visit localleadconnector.com.]
