Social Media

Administrating Facebook Flooring Groups Inspires AI Startup

Ken Ballin is hoping to help the next generation of floor pros with his guided AI system.

Dj24 Yb Social Studies

AI Helps Pro Generate Leads on Facebook

Ted Ber of Dallas-based Ted’s Home Improvement was paying $1,200 a month to an agency to generate leads on Facebook when his friend in the moving industry recommended a software that uses AI to create and manage Facebook ads.

Ted Ber generated a month’s worth of successful Facebook leads with the help of an AI program.

Facebook Group Becomes ‘Digital Town Square’ for Retailers

A Facebook group founded as a way to stay connected during the COVID-19 pandemic in 2020 has since become a bustling hub for flooring retailers.

As23 Yb Social Studies

Applying Finish to the Tune of 38 Million Instagram Views

A 10-second video from Dony Buendia of Kensington, Md.-based DB Genesis Hardwood Flooring last year exploded into a social media sensation, accumulating over 38 million views on Instagram in just a week.

The music choice for this “satisfying” finish application video helped it reach millions on Instagram.

One Year and 60,000+ TikTok Followers Later

When WFB last spoke to Goshen, Ohio-based wood floor pro Josh Hansman about his popular TikTok account, @50grit, he had 40,000 followers. One year later, Hansman’s following has more than doubled to 100,000—and counting.

Am23 Yb Social Studies 1

YouTube Shorts Can Rack Up Big Views For Wood Floor Pros

Traditional YouTube video views can be a tough nut to crack, but over the years Ben Osborne of Osborne Woodcare in Hertfordshire, England, has found a way to crack them, racking up over 72,000 subscribers and over 17 million views on his channel.

8 K 223 Wfb Fm23 Yb Opener Social Osborne

Renovators Discover Eight Layers of Flooring—And Internet Gold

It happened three years ago. Albany, N.Y.-based MacFawn Fire & Flood Restoration was called in to renovate a bedroom floor that had been damaged in a fire.

Pro ‘Reels’ In 36K+ Instagram Followers

James Gurtner’s company Instagram @gurtnerhardwoods exploded this year, growing from around 3,000 followers in January to more than 36,000 by August, and Reels are the main reason for the surge.

On22 Yb Opener Social

‘Satisfying’ finish-peeling video nets pro 10K followers

Here's what wood floor pro Emory Stansal learned after going viral.

As22 Yb Opener Social 1

Wood Floor Business Launches TikTok

Have a video of a project, technique or tool review? Let us know about it by emailing [email protected].

Flooring’s ‘Smaller Details’ Attract Big Views On Reels, TikTok

After gaining millions of views on her TikTok, wood floor pro Nicole Guerra devoted more time to her Instagram Reels, as well.

Jj22 Yb Opener Social

Growing Facebook Following with Giveaways

To enter the giveaways, followers have to share Custom Home Interiors's giveaway posts on Facebook.

Am22 Yb Opener Social 1

Page 1 of 6

Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.