Working for An Influencer Has Lasting Impact for Flooring Company
The company is still getting calls and emails just from a 2015 influencer post.
July 19, 2021
Wood Floor Pro Connects with Local History Lovers to Promote Company on Facebook
Wood floor pro Nicholas Maxson shares a social media strategy that paid off in a big way.
March 17, 2021
Wood Floor Pro Shows His Process on TikTok
Wood floor pro Kevin DeNike racks up millions of views on TikTok. Here's how he does it.
January 18, 2021
Retailer Holds Raffles for Online Reviewers
The fun review-generating tactic has paid off for this flooring retailer: “A lot of people will do reviews if there’s a little bit of a nudge.”
November 18, 2020
Wood Floor Company’s ‘Oddly Satisfying’ Videos Relax Millions
CMC Hardwood Floors' adhesive-spreading demos have been a big hit in the "oddly satisfying" video genre online.
September 17, 2020
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Finding Leads on Facebook Marketplace
Here's a way wood floor pros can harness Facebook Marketplace for leads.
July 15, 2020
Wood Floor Photo Shoots Please Clients, Capture Attention on Social Media
Unique Wood Floors offers its clients complimentary photo shoots of their new wood floors after installation. Here's how it has become a win-win.
May 15, 2020
Facebook Still on Top For Wood Floor Pros in 2020
Facebook remains the dominant social media site for hardwood flooring professionals, according to WFB's exclusive survey.
March 18, 2020
Wood Floor Pro Builds Trust with Video Testimonials
Wood floor pro Brian Adams ditched written referrals and began asking clients to make videos.
January 16, 2020
Random Stained Yellow Pine Floor Blows Up on Facebook
“We were getting calls all across the United States,” wood floor pro Dylan Siddle said after a pine floor posted to his company Facebook went viral.
September 19, 2019
Retailer Overpromises, and the Wood Flooring Goes to Rot
A pungent odor of mold/mildew was just one indication that moisture had destroyed this engineered wood floor, despite the retailer's promises that he could "install it in a swamp."
September 19, 2019
City Floor's Old Gym Tape Line Demo Goes Viral
A random Reddit user helped City Floor Supply's 3-year-old gym tape line machine video rack up millions of views.
July 17, 2019
Wood Floor Social Studies: Building Relationships Via Podcast
Real Antique Wood is using their podcast to break the ice with customers before they even enter the shop.
May 17, 2019
How to Set Up Business Accounts in Facebook and Instagram
In the April/May 2019 issue of WFB, I talked about all the reasons why it's important to have your social media accounts set up correctly as business accounts, not personal accounts. Here are directions on how to set up Facebook and Instagram correctly as business accounts:
April 3, 2019
Wood Floor Contractor Generates Leads Via LinkedIn
Within a year, wood floor pro Javier Flores developed a LinkedIn following of 1,500.
March 15, 2019
Take Advantage of Social Media Tools for Wood Flooring Business Accounts
There are many reasons why your wood flooring company should be set up as a business account, and many tools that become available to you once you do so.
March 14, 2019
Big Business from Yard Sale Facebook Groups
How a few simple promotional posts took off.
January 18, 2019
A ‘Personable’ Game of Thrones on Instagram
The "Diablo Challenge" on Instagram is not as easy as it looks, says Diablo Construction Owner Jared Siegel.
November 19, 2018
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Tools + Equipment
Saws 101: What You Should Have as a Wood Floor Pro
Wood floor pro Kyle Neuroh explains which saws wood flooring pros really need, what to know when buying, and how to square up miter and table saws.
Bolstered for Success: See the Winners of the 2021 WFB Outstanding Retailer Awards
Know These Facts When Ordering Chevron Flooring
Why I Love Running a Single-Person Wood Flooring Business
Antique End Grain Blocks Meet ‘Redneck Grout’
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