Social Media

Three AI Marketing Strategies

As AI advances, more businesses are adopting the technology to automate tasks and enhance their operations. Ian Cheadle, the owner of Dayton Hardwood Co. in Oakwood, Ohio, utilizes the AI chatbot Grok to enhance his marketing efforts.

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A Complicated Challenge: Refinishing the Tavern on the Green

LED Coating Solutions

Avedis Duvenjian of LED Coating Solutions by Archetypal takes us through the refinishing of the historic Tavern on the Green Restaurant in New York City.

A Complicated Challenge: Refinishing the Tavern on the Green

How We Created a Social Media Side Business

In a little over two years ago and have gathered over 151,000 YouTube subscribers and 41,000 TikTok followers. Here are our tips for creating a side business on social media.

Our team’s work creating and editing videos earned us a YouTube Silver Play Button for getting over 100,000 subscribers.

Social Media Success Helps Australian Sand-And-Finish Company Grow

Hastings, Australia-based Quicksand Flooring have gathered almost 200,000 followers across its Instagram, TikTok and YouTube accounts and has amassed millions of views on its videos.

Quicksand Flooring's YouTube channel.

Three Social Media Mistakes Wood Floor Businesses Should Avoid

Social media has become a vital tool for wood floor businesses to connect with customers and build their brand. Here are three common social media mistakes and how to avoid them.

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Wood Floor Pro Uses TikTok as an Online Portfolio

Giona Hardwood Floors co-owner Ignacio Lebrija suggests pros upload videos they might already have for clients, and if the internet enjoys them, that’s a bonus.

Giona Hardwood Floors on TikTok @gionahardwood.

Storytelling Plus Intriguing Visuals Equal TikTok Success

Combining compelling visuals with an interesting story is the key to TikTok success, according to Berrien Springs, Mich.-based Lumberjack Flooring Co-Owner Julie Kelly.

Lumberjack Flooring's TikTok account @lumberjackwoodsupply.

Readers Respond: What Was the Very First Wood Floor You Worked On?

We asked readers on social media what the first wood floor they worked on was. Here's what they said.

Kristopher Jetter

Tips for Engaging With Your Community

We want to be an industry leader in our area, and aside from having the technical skills, we’ve found that also entails finding ways to connect with our community.

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More Demand, Premium Prices and Vacation Money—All From TikTok

“I’m just an Appalachian country boy who figured out how to do TikTok videos,” says Aaron Sheaves of Sheaves Flooring in Weyers Cave, Va. (found on TikTok at @grain_lyfe).

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Popular Videos Become a ‘Side Hustle’ for U.K.-Based Pro

Danny Stenhouse speculates that part of the draw of his videos, many of them detailed wood floor restorations, is his own infectious love for the craft.

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This Pro’s Water-Popping Video Went Mega-Viral and He Knows Why

When Dan Depaula of Picasso’s Flooring Designer hit “share” on an Instagram Reel of his brother water-popping a parquet floor, he knew it would go viral.

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Administrating Facebook Flooring Groups Inspires AI Startup

Ken Ballin is hoping to help the next generation of floor pros with his guided AI system.

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Resource Book

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Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.