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Social Media

Social Media
Growing Facebook Following with Giveaways
To enter the giveaways, followers have to share Custom Home Interiors's giveaway posts on Facebook.
March 17, 2022
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Social Media
Wood Floor Pro Finds Creative Outlet—And 40K Followers—On TikTok
Wood floor pro Josh Hansman's popular videos can be as simple as hand-scraping a corner or moving a stove with an airsled.
February 2, 2022
It took a year for Josh Hansman to grow a TikTok following of almost 40,000.
Social Media
Consistent Posting Grows Wood Floor Pro's YouTube Audience
Wood floor pro Courtney Lee shares how he grew his audience of more than 21,000 subscribers.
December 9, 2021
Lee's daily posting has helped earn him a following of more than 21,000.
Marketing
How I Use Google Reviews to Better My Company
Having excellent Google reviews has been a great help for generating business, but it’s also a balancing act that requires strategy.
November 10, 2021
We won't send a review link out until we feel we have done 100% all the way through the project.
Marketing
Gym Floor Time Lapse Video Attracts Views, Grows Business
“The canvas is so big, and people like to see that sander.”
November 10, 2021
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Social Media
Working for An Influencer Has Lasting Impact for Flooring Company
The company is still getting calls and emails just from a 2015 influencer post.
July 19, 2021
A popular influencer's blog post from 2015 is still generating leads for this Norwegian company.
Social Media
Wood Floor Pro Connects with Local History Lovers to Promote Company on Facebook
Wood floor pro Nicholas Maxson shares a social media strategy that paid off in a big way.
March 17, 2021
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Social Media
Wood Floor Pro Shows His Process on TikTok
Wood floor pro Kevin DeNike racks up millions of views on TikTok. Here's how he does it.
January 18, 2021
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Social Media
Retailer Holds Raffles for Online Reviewers
The fun review-generating tactic has paid off for this flooring retailer: “A lot of people will do reviews if there’s a little bit of a nudge.”
November 18, 2020
Capell raffled off a TV for online reviews of his business last Christmas.
Social Media
Wood Floor Company’s ‘Oddly Satisfying’ Videos Relax Millions
CMC Hardwood Floors' adhesive-spreading demos have been a big hit in the "oddly satisfying" video genre online.
September 17, 2020
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Social Media
Finding Leads on Facebook Marketplace
Here's a way wood floor pros can harness Facebook Marketplace for leads.
July 15, 2020
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Social Media
Wood Floor Photo Shoots Please Clients, Capture Attention on Social Media
Unique Wood Floors offers its clients complimentary photo shoots of their new wood floors after installation. Here's how it has become a win-win.
May 15, 2020
Providing free photo shoots is a win-win for Unique Wood Floors. (Photo by Donna Mae Photography)
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Design
Up For The Challenge: See the Winning Floors of the 2022 WFB Design Awards
Scroll through the stunning floors that took home the Best Residential, Best Commercial, Best Stairs, Best Gym, Readers’ Choice and Next Gen Design Awards.
Background image: Mike Reissig. Sanding photos: Top row left to right: Jacob Durham, Josh Rollins, Jose Hernandez. Second row left to right: Staci Martinez, R.J. Cunningham, Stephen Young. Third row left to right: Joe Smith, Eduardo Hernandez de la Cruz, Luis Perez. Bottom row left to right: Jim Kramer, Fino Oficio, Michael Tipon.
Techniques
Wood Floor Sanding 101, Part 2
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Stairs
What’s Your Best Tip For Working With Stairs?
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Extraordinary Floors
Technology and Art Collide: Creating the ‘Unity’ Mandala in Wood
Me: Left, circa 1991 in my days as a rocker, and, right, at a wood flooring school in 2019.
Contracting
When Things Don’t Go As Planned: From Rock Band to Wood Flooring
Resource Book
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Podcasts
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.
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Podcasts