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Pro ‘Reels’ In 36K+ Instagram Followers
James Gurtner’s company Instagram @gurtnerhardwoods exploded this year, growing from around 3,000 followers in January to more than 36,000 by August.
September 19, 2022
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‘Satisfying’ finish-peeling video nets pro 10K followers
Here's what wood floor pro Emory Stansal learned after going viral.
July 20, 2022
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Wood Floor Business Launches TikTok
Have a video of a project, technique or tool review? Let us know about it by emailing editors@woodfloorbusiness.com.
June 8, 2022
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Flooring’s ‘Smaller Details’ Attract Big Views On Reels, TikTok
After gaining millions of views on her TikTok, wood floor pro Nicole Guerra devoted more time to her Instagram Reels, as well.
May 18, 2022
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Growing Facebook Following with Giveaways
To enter the giveaways, followers have to share Custom Home Interiors's giveaway posts on Facebook.
March 17, 2022
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Wood Floor Pro Finds Creative Outlet—And 40K Followers—On TikTok
Wood floor pro Josh Hansman's popular videos can be as simple as hand-scraping a corner or moving a stove with an airsled.
February 2, 2022
It took a year for Josh Hansman to grow a TikTok following of almost 40,000.
Consistent Posting Grows Wood Floor Pro's YouTube Audience
Wood floor pro Courtney Lee shares how he grew his audience of more than 21,000 subscribers.
December 9, 2021
Lee's daily posting has helped earn him a following of more than 21,000.
How I Use Google Reviews to Better My Company
Having excellent Google reviews has been a great help for generating business, but it’s also a balancing act that requires strategy.
November 10, 2021
We won't send a review link out until we feel we have done 100% all the way through the project.
Gym Floor Time Lapse Video Attracts Views, Grows Business
“The canvas is so big, and people like to see that sander.”
November 10, 2021
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Working for An Influencer Has Lasting Impact for Flooring Company
The company is still getting calls and emails just from a 2015 influencer post.
July 19, 2021
A popular influencer's blog post from 2015 is still generating leads for this Norwegian company.
Wood Floor Pro Connects with Local History Lovers to Promote Company on Facebook
Wood floor pro Nicholas Maxson shares a social media strategy that paid off in a big way.
March 17, 2021
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Wood Floor Pro Shows His Process on TikTok
Wood floor pro Kevin DeNike racks up millions of views on TikTok. Here's how he does it.
January 18, 2021
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Recoating
Recoating Wood Flooring 101
Recoating a wood floor can be challenging, to say the least, but following this advice can increase chances of success.
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Retail
Showcasing Resilience: See the Winners of the 2022 WFB Outstanding Retailer Awards
I make a conscious effort to create a work experience for my employees that is drastically different from the one I started in. That’s me on the left with my employees Kevin Huff in black and Dale Merriam in red.
Management
What I Do To Manage Today’s Employees On The Job
Make sure you understand the differences between applying natural oil finishes and typical surface finishes.
Techniques
Tips For Success When Using Natural Oil Finishes
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Design
Finding The Light in a Wood Floor Yin-Yang
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