Combining compelling visuals with an interesting story is the key to TikTok success, according to Berrien Springs, Mich.-based Lumberjack Flooring Co-Owner Julie Kelly. The company used that formula on a recent TikTok explaining the old-school method of painting gym floors using tape machines, and it resulted in 2.6 million views and 52,000 likes. This level of success on a video isn’t uncommon for them.
The company, found at @lumberjackwoodsupply, has amassed over 28,000 followers and 2 million likes since joining the platform a year ago. Kelly says videos of wood floor staining, installation and transformations do well on their own, but they blow up when matched with a voiceover of an engaging anecdote.
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Combining compelling visuals with an interesting story is the key to TikTok success, according to Berrien Springs, Mich.-based Lumberjack Flooring Co-Owner Julie Kelly. The company used that formula on a recent TikTok explaining the old-school method of painting gym floors using tape machines, and it resulted in 2.6 million views and 52,000 likes. This level of success on a video isn’t uncommon for them.
The company, found at @lumberjackwoodsupply, has amassed over 28,000 followers and 2 million likes since joining the platform a year ago. Kelly says videos of wood floor staining, installation and transformations do well on their own, but they blow up when matched with a voiceover of an engaging anecdote.
The company posted a similar TikTok of gym line painting without a voiceover and it received 2.5 million fewer views. “Gym videos do really well with a voiceover because people typically don’t know how game lines are done,” Kelly explains. She suggests adding voiceovers of trade secrets, how-to instructions or funny customer interactions to TikTok videos to help grab and hold your audience’s attention.
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.