Storytelling Plus Intriguing Visuals Equal TikTok Success

Sophia Voight 258 A6876 Sq (1) Headshot
Lumberjack Flooring's TikTok account @lumberjackwoodsupply.
Lumberjack Flooring's TikTok account @lumberjackwoodsupply.

Combining compelling visuals with an interesting story is the key to TikTok success, according to Berrien Springs, Mich.-based Lumberjack Flooring Co-Owner Julie Kelly. The company used that formula on a recent TikTok explaining the old-school method of painting gym floors using tape machines, and it resulted in 2.6 million views and 52,000 likes. This level of success on a video isn’t uncommon for them.

The company, found at @lumberjackwoodsupply, has amassed over 28,000 followers and 2 million likes since joining the platform a year ago. Kelly says videos of wood floor staining, installation and transformations do well on their own, but they blow up when matched with a voiceover of an engaging anecdote.

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