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Sophia Voight

Sophia joined Wood Floor Business in 2024, assisting with content production of the WFB print magazine and newsletter. She holds a multimedia journalism degree from the University of Wisconsin-Oshkosh and has written for a number of national and Wisconsin-based newspapers. Outside of the office, Sophia enjoys painting, knitting and hiking.

Retail
Striving for Excellence: See the Winners of the 2024 WFB Outstanding Retailer Awards
WFB Outstanding Retailer Award winners of 2024 have displayed excellence in their retail businesses through stunning showrooms, exceptional customer service and clever digital tactics.
July 29, 2024
Bespoke Floors owner Lygia Lindari.
Social Media
Storytelling Plus Intriguing Visuals Equal TikTok Success
Combining compelling visuals with an interesting story is the key to TikTok success, according to Berrien Springs, Mich.-based Lumberjack Flooring Co-Owner Julie Kelly.
July 18, 2024
Lumberjack Flooring's TikTok account @lumberjackwoodsupply.
Design
Floral-Inspired Pattern Creates a Wooden Floor Bouquet
Giovanni Barbieri enters the wood flooring world with a fresh design. “Blooming” is a non-repetitive design that blossoms throughout a room.
July 18, 2024
'Blooming' wood floor design is achieved by installing four unique shapes in a random pattern to generate a non-repetitive design.
Design
Creating a Tile Look—With Hardwood Flooring
J. Rapaport Wood Flooring in New Jersey tackles a new challenge of creating a tri-colored, tile-like design of wood floors.
July 18, 2024
J. Rapaport Wood Flooring in New Jersey creates a tri-colored, tile-colored wood floor design.
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Top Stories
Bespoke Floors owner Lygia Lindari.
Retail
Striving for Excellence: See the Winners of the 2024 WFB Outstanding Retailer Awards
WFB Outstanding Retailer Award winners of 2024 have displayed excellence in their retail businesses through stunning showrooms, exceptional customer service and clever digital tactics.
Photos courtesy of wood flooring pros James Kramer, Alejandre Israel, Darin Grimes, Gregory Brown, Erick Pilier, Ken Ballin, Kent Rogerson, Jorge Perez, Benny Powell, Ed Sheridan, Pat Goodman, Lenny Hall and Mike Somodean.
Contracting
Wood Flooring Health 101: An OT’s Advice to Reduce Injuries and Prevent Pain
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Sports Flooring
Jumping Into the Unknown to Pull Off a Water-Effect Floor
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Contracting
Recognizing Wood Floor Contractors: Enter the 2024 Ultimate Wood Floor Guy/Gal Contest
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Contracting
The Winners' Circle: See the Winning Vehicles in the 2024 WFB Truck & Van Contest