As AI advances, more businesses are adopting the technology to automate tasks and enhance their operations. Ian Cheadle, the owner of Dayton Hardwood Co. in Oakwood, Ohio, utilizes the AI chatbot Grok to enhance his marketing efforts. Here are three ways he utilizes AI for his marketing.
1) Create Logos and Marketing Materials
Cheadle used Grok to refresh his company logo (at right) and also uses it to design social media images that enhance visibility for his business. With AI, you can input elements of your brand and audience, and the tool will generate multiple options, he says. You can easily tweak the designs by giving the AI feedback to get exactly the design you want.
2) Create Marketing Copy
Cheadle utilizes AI to create engaging and creative copy for his website and blog posts. AI tools can generate copy about specific products or topics by inputting detailed prompts. You should always vet text created by AI for accuracy and grammatical errors before you publish it, he advises.
3) Interact With Customers
If Cheadle has trouble crafting a concise response to a customer’s request or needs to explain a product in a way a customer can understand, he uses AI to create a response tailored to the customer’s needs. By giving the AI tool specific details about a customer or a job, Cheadle says he’s able to fine-tune responses to individual customers, which saves him a lot of time.
