Marketing Minute: How To Get Free Press in Wood Floor Business

Dec 19, 2022

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This was an AIA presentation I did with John Jemail of Robbins Sport Surfaces in Billings, Mont., last fall.

Build Your Business (and the Industry) With AIA Presentations

March 18, 2024

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More Demand, Premium Prices and Vacation Money—All From TikTok

This was an AIA presentation I did with John Jemail of Robbins Sport Surfaces in Billings, Mont., last fall.

Build Your Business (and the Industry) With AIA Presentations

My brothers Jason (left) and Zach (right) and I didn't intend to make a career out of wood flooring, but now we work together to run the company our grandfather and dad started.

How We Modernized Our Business as the Next Generation

‘A Game-Changer’: How CDAP Can Help Canadian Wood Floor Pros Grow in the Digital Economy

More Demand, Premium Prices and Vacation Money—All From TikTok

“I’m just an Appalachian country boy who figured out how to do TikTok videos,” says Aaron Sheaves of Sheaves Flooring in Weyers Cave, Va. (found on TikTok at @grain_lyfe).

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Build Your Business (and the Industry) With AIA Presentations

Paul Nelson has seen firsthand how effective doing AIA presentations can be in his wood flooring business—here's his advice to connect with architects.

This was an AIA presentation I did with John Jemail of Robbins Sport Surfaces in Billings, Mont., last fall.

How We Modernized Our Business as the Next Generation

The Christie brothers all ended up in the family wood flooring business, and as they did, they discovered a passion for it—even as they struggled to modernize it and went through a huge, unexpected change.

My brothers Jason (left) and Zach (right) and I didn't intend to make a career out of wood flooring, but now we work together to run the company our grandfather and dad started.

‘A Game-Changer’: How CDAP Can Help Canadian Wood Floor Pros Grow in the Digital Economy

If you are a hardwood flooring retailer or service professional in Canada, you may be interested in the Canada Digital Adoption Program (CDAP), a government initiative that offers grants and loans to help you grow your business online.

How ChatGPT Helps Me as a Wood Flooring Contractor

Wood floor pro Ian Cheadle has been using ChatGPT to help him create blog posts for his website, and by giving it simple prompts and adding a couple parameters to the prompts, it's writing better blogs than he ever has.

I used the starry.ai app on my phone to create this image.

Ingenuity On Wheels: See The Winners Of The 2022 WFB Truck & Van Contest

The top categories for our wood flooring vehicle contest include Best Exterior Graphics, Most Organized Interior, Most Unusual Work Vehicle and Biggest Disaster, but we didn’t hit the brakes there.

Felix Roman of Wood Flooring Doctor with his work van, which won Best Exterior Graphics in the 2022 WFB Truck & Van Contest.

How I Use Google Reviews to Better My Company

Having excellent Google reviews has been a great help for generating business, but it’s also a balancing act that requires strategy.

We won't send a review link out until we feel we have done 100% all the way through the project.

Gym Floor Time Lapse Video Attracts Views, Grows Business

“The canvas is so big, and people like to see that sander.”

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Stain/Custom Color

How I Use Creative Stain Samples To My Advantage

Wood flooring pro David Harris has developed strategies for stain samples that make choosing a stain easier, foster creativity and create positive social media buzz.

Taking a few extra minutes to make designs out of my stain samples adds some fun for me and my customers, and it's eye-catching on social media.

How to Not Get Ripped Off Buying a Logo for Your Flooring Business

Looking to invest in a logo design for you hardwood flooring company? Here's what you need to know ahead of time.

Logos can come in many forms, including, from left to right, a combination mark, classic icon, lettermark, emblem and word mark.

A Flooring Sign of the Times

“Nobody’s going to interact with a post that says ‘hardwood on sale,’ but they will interact with posts that are funny and moving.”

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How We Started a Podcast in a ‘Closet’ in Our Showroom

How wood flooring retailer Textures Nashville took an empty space in their showroom and turned it into a successful podcast.

We've developed new industry relationships as a result of our podcast.

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