Ted Ber of Dallas-based Ted’s Home Improvement was paying $1,200 a month to an agency to generate leads on Facebook when his friend in the moving industry recommended a software that uses AI to create and manage Facebook ads. The platform, Adexo, provided an ad template, and Ber filled in details about his budget and target area. Once a lead is generated, the AI immediately texts Ber the potential client’s phone, email, name, address and desired timeline for the project. “We’ve been able to book many more leads,” Ber says. “And the lead quality is way, way better than what I used to get with the agency.” Ber has mainly used the platform to promote his wood floor refinishing services. He’s been able to fill up an entire month with projects using the service so far, and at only $300 a month, the service has been more cost-effective for him, as well. “I guess it sounds like a cliché, but I wish I would have started it earlier,” he says.
