Vin StaniforthVin Staniforth is creative director for Atlanta-based Repson Advertising, with expertise in the home building industry. He has written a book entitled Questions for My Father.ManagementCreating Loyal Customers to Beat Your CompetitionKirk Washington, the owner of successful Main Street Floors in Alpharetta, Ga., got out of “playing the game.” He doesn’t buy into giving away the freebies (sports tickets, free lunches, expense-paid trips) anymore. Instead, he concentrates on building customer loyalty.January 31, 2006Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksManagementHow We Transitioned to a Second-Generation Family BusinessSponsor ContentTransform Red Oak Into White Oak In One Easy Step