Vin StaniforthVin Staniforth is creative director for Atlanta-based Repson Advertising, with expertise in the home building industry. He has written a book entitled Questions for My Father.ManagementCreating Loyal Customers to Beat Your CompetitionKirk Washington, the owner of successful Main Street Floors in Alpharetta, Ga., got out of “playing the game.” He doesn’t buy into giving away the freebies (sports tickets, free lunches, expense-paid trips) anymore. Instead, he concentrates on building customer loyalty.January 31, 2006Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity