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Jim Groff

Jim Groff is president of Baublitz Advertising, a marketing firm that focuses on the building materials and construction industry. Groff has authored numer ous columns and industry white papers on branding, r esearch, marketing along the distribution channel and emerging market trends, among others.
Green Issues
Use Sustainable Practices in Your Wood Flooring Business
July 31, 2009
Hf As09 Mgmt
Marketing
How to Create Effective Ads
Here's an ad that had numerous strategic and design flaws. I have outlined just a few of the more flagrant problems:When browsing through a publication, some ads grab your attention and pique your interest, and some just don't work. The ads in the latter category often make one or more of the five most common mistakes listed below. Avoid the following:Here are examples of great ads that effectively convey their point and speak to their target audience with a just a few dominant words and images.
September 30, 2006
Hf 1006 71
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Top Stories
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Design
Craftsmanship Across the Globe: Introducing the Winners of the 2024 WFB Design Awards
Hailing everywhere from Italy to Portugal to Cincinnati to Washington, D.C., to Brazil to Chicago (by way of Poland), the recipients of this year’s WFB Design Awards prove, through sweat and creativity, that true craftsmanship has no borders.
Am24 Wdwrks Edgers 1
Machines/Tools
Meet the Repairman Turning Edgers Into Artwork
Talk Shop 424 Header
Contracting
What’s Your Top Advice for When Things Get Slow?
This 7-inch-wide, 5/8-inch-thick engineered rift-and-quartersawn red oak floor was coated with Bona Natural Seal and Bona Traffic HD Satin waterborne finish. (Photo courtesy of Floors by the Shore)
Design
White Oak vs. Red Oak: As Pressure Increases on White Oak, Red Oak Is a Versatile Alternative
Bona Traffic HD RAW® Damage Mitigation
Sponsor Content
Bona Traffic HD RAW® Damage Mitigation