David MartoranoDavid Martorano is marketing & products manager at Bensalem, Pa.-based Keystone Floor Products.ManagementAre Your Wood Flooring Customers Thrilled or Disillusioned?Like a kid at Christmas they walk in your store, wide-eyed and excited to select a new hardwood floor. Perhaps they want oak, or maybe it's maple, or it could be an exotic to match their kitchen table. The selection was quick, the floor is installed … but now something is wrong!Lots of people think the "pursuit of happiness" is a linear process, so they live in a state of expectancy, or hope of happiness arriving … some day. They need to realize that happiness is a state of being; it is a conscious choice. Here are three strategies you can employ:October 4, 2011Page 1 of 1Top StoriesContractingIntroducing the Winners of the 2026 WFB Truck & Van ContestRoad-ready, strong and steady, this year’s WFB Truck & Van Contest winners brought their A game. Find out whose work vehicles won Best Exterior Graphics, Most Organized Interior, Most Unusual, Biggest Disaster and the new Exterior/Organized Combo award!TechniquesWhat Is Your Favorite White Oak Floor You’ve Ever Done?RetailBuilding Bozeman: 4 Must-Haves We Put in Our ShowroomStain/Custom ColorMy Rule Of Three: How I Match Customers With Stain Colors Right AwayNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1
