David MartoranoDavid Martorano is marketing & products manager at Bensalem, Pa.-based Keystone Floor Products.ManagementAre Your Wood Flooring Customers Thrilled or Disillusioned?Like a kid at Christmas they walk in your store, wide-eyed and excited to select a new hardwood floor. Perhaps they want oak, or maybe it's maple, or it could be an exotic to match their kitchen table. The selection was quick, the floor is installed … but now something is wrong!Lots of people think the "pursuit of happiness" is a linear process, so they live in a state of expectancy, or hope of happiness arriving … some day. They need to realize that happiness is a state of being; it is a conscious choice. Here are three strategies you can employ:October 4, 2011Page 1 of 1Top StoriesSurveys2026 Wood Floor Business Contractor SurveyHere are the results from our exclusive survey of wood flooring contractors.ManagementHow Online Quoting Saved My Sanity and My BusinessTechniquesHow We Did This Floor: A Mixed Media Floor Fit for a Texas CastleDesignEnter the 2027 Wood Floor Business Design AwardsRecoatingHow We Do These Floors: Recoating The Worst of the Worst
