David MartoranoDavid Martorano is marketing & products manager at Bensalem, Pa.-based Keystone Floor Products.ManagementAre Your Wood Flooring Customers Thrilled or Disillusioned?Like a kid at Christmas they walk in your store, wide-eyed and excited to select a new hardwood floor. Perhaps they want oak, or maybe it's maple, or it could be an exotic to match their kitchen table. The selection was quick, the floor is installed … but now something is wrong!Lots of people think the "pursuit of happiness" is a linear process, so they live in a state of expectancy, or hope of happiness arriving … some day. They need to realize that happiness is a state of being; it is a conscious choice. Here are three strategies you can employ:October 4, 2011Page 1 of 1Top StoriesDesignCraftsmanship Across the Globe: Introducing the Winners of the 2024 WFB Design AwardsHailing everywhere from Italy to Portugal to Cincinnati to Washington, D.C., to Brazil to Chicago (by way of Poland), the recipients of this year’s WFB Design Awards prove, through sweat and creativity, that true craftsmanship has no borders.Machines/ToolsMeet the Repairman Turning Edgers Into ArtworkContractingWhat’s Your Top Advice for When Things Get Slow?DesignWhite Oak vs. Red Oak: As Pressure Increases on White Oak, Red Oak Is a Versatile AlternativeSponsor ContentA New Era of Coating: Learn How LED-Cured Oil Will Transform the Industry
