David MartoranoDavid Martorano is marketing & products manager at Bensalem, Pa.-based Keystone Floor Products.ManagementAre Your Wood Flooring Customers Thrilled or Disillusioned?Like a kid at Christmas they walk in your store, wide-eyed and excited to select a new hardwood floor. Perhaps they want oak, or maybe it's maple, or it could be an exotic to match their kitchen table. The selection was quick, the floor is installed … but now something is wrong!Lots of people think the "pursuit of happiness" is a linear process, so they live in a state of expectancy, or hope of happiness arriving … some day. They need to realize that happiness is a state of being; it is a conscious choice. Here are three strategies you can employ:October 4, 2011Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
