Premium Partners

Pam Lontos

Pam Lontos is president of Pam Lontos Consulting. Pam consults with businesses and experts in the areas of sales, marketing and publicity, and she operates www.PamLontos.com. She can be reached at [email protected].
Marketing
How to Leverage Your Customer's Testimonials
Which are you more likely to believe? A company representative telling you how great his product or service is, or a recommendation from another person about how it worked for them? If you're like most people, the words from a fellow consumer pull more weight than even the best-written ad copy. That's why no matter what product or service you're selling, you need to use testimonials from satisfied customers in every ad and marketing piece you create.
May 23, 2012
photo of suggestion card
Page 1 of 1
Top Stories
Wood flooring contractor kneeling while installing hardwood flooring with power tools on a residential floor
Surveys
2026 Wood Floor Business Contractor Survey
Here are the results from our exclusive survey of wood flooring contractors.
Man reviewing online quotes on computer with WE Business logo overlay
Management
How Online Quoting Saved My Sanity and My Business
Diamond pattern mixed media floor installation in a Texas castle interior with stone walls and castle exterior visible in inset photo
Techniques
How We Did This Floor: A Mixed Media Floor Fit for a Texas Castle
Diverse multigenerational family smiling outdoors with text about legal risks of working for friends and family
Legal Advice
Wood Floor Pros: Legal Risks of Working for Friends and Family
Craftsperson sketching wood design samples for 2027 WFB Design Awards competition, deadline February 5
Design
Enter the 2027 Wood Floor Business Design Awards