Pam Lontos

Pam Lontos is president of Pam Lontos Consulting. Pam consults with businesses and experts in the areas of sales, marketing and publicity, and she operates www.PamLontos.com. She can be reached at [email protected].

How to Leverage Your Customer's Testimonials

Which are you more likely to believe? A company representative telling you how great his product or service is, or a recommendation from another person about how it worked for them? If you're like most people, the words from a fellow consumer pull more weight than even the best-written ad copy. That's why no matter what product or service you're selling, you need to use testimonials from satisfied customers in every ad and marketing piece you create.

May 23, 2012

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Craftsmanship Across the Globe: Introducing the Winners of the 2024 WFB Design Awards

Hailing everywhere from Italy to Portugal to Cincinnati to Washington, D.C., to Brazil to Chicago (by way of Poland), the recipients of this year’s WFB Design Awards prove, through sweat and creativity, that true craftsmanship has no borders.

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Meet the Repairman Turning Edgers Into Artwork

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What’s Your Top Advice for When Things Get Slow?

This 7-inch-wide, 5/8-inch-thick engineered rift-and-quartersawn red oak floor was coated with Bona Natural Seal and Bona Traffic HD Satin waterborne finish. (Photo courtesy of Floors by the Shore)

White Oak vs. Red Oak: As Pressure Increases on White Oak, Red Oak Is a Versatile Alternative

Embracing Change in Wood Flooring: Navigating New Frontiers

Embracing Change in Wood Flooring: Navigating New Frontiers