Pam Lontos

Pam Lontos is president of Pam Lontos Consulting. Pam consults with businesses and experts in the areas of sales, marketing and publicity, and she operates www.PamLontos.com. She can be reached at [email protected].

How to Leverage Your Customer's Testimonials

Which are you more likely to believe? A company representative telling you how great his product or service is, or a recommendation from another person about how it worked for them? If you're like most people, the words from a fellow consumer pull more weight than even the best-written ad copy. That's why no matter what product or service you're selling, you need to use testimonials from satisfied customers in every ad and marketing piece you create.

May 23, 2012

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