Pam LontosPam Lontos is president of Pam Lontos Consulting. Pam consults with businesses and experts in the areas of sales, marketing and publicity, and she operates www.PamLontos.com. She can be reached at [email protected].MarketingHow to Leverage Your Customer's TestimonialsWhich are you more likely to believe? A company representative telling you how great his product or service is, or a recommendation from another person about how it worked for them? If you're like most people, the words from a fellow consumer pull more weight than even the best-written ad copy. That's why no matter what product or service you're selling, you need to use testimonials from satisfied customers in every ad and marketing piece you create.May 23, 2012Page 1 of 1Top StoriesContractingBlending Personality With Practicality: See the Winners of the 2025 WFB Truck and Van ContestGet ready to rev your engines and roll into the world of wood flooring pros’ work vehicles. The WFB Truck & Van Contest celebrates pros' trucks and vans with categories for Best Exterior Graphics, Most Organized Interior, Most Unusual Work Vehicle and Biggest Disaster.DesignAnimator’s Studio is Transformed With a Herringbone Pencil FloorSubfloor PrepSelf-Leveler 101: How We Do It Before Installing Wood FlooringParquetTransformative Flooring Design Illuminates HomeSponsor ContentA Complicated Challenge: Refinishing the Tavern on the Green