John WellerJohn Weller is marketing manager at Boca Raton, Fla.-based FloorForce, a marketing website solutions provider. For more information, visit www.floorforce.com.RetailIdeas to Consider Before Launching an Internet Flooring StoreI interact with independent flooring retailers daily, and the buzz on the street is e-commerce-the antithesis of the traditional way of selling flooring. At April's NWFA Wood Flooring Expo, I spoke with many dealers and distributors, and I was amazed by how often I was discussing the opportunities to increase sales and market share that e-commerce can provide.November 28, 2012Page 1 of 1Top StoriesSurveys2026 Wood Floor Business Contractor SurveyHere are the results from our exclusive survey of wood flooring contractors.ManagementHow Online Quoting Saved My Sanity and My BusinessTechniquesHow We Did This Floor: A Mixed Media Floor Fit for a Texas CastleLegal AdviceWood Floor Pros: Legal Risks of Working for Friends and FamilyDesignEnter the 2027 Wood Floor Business Design Awards
