John WellerJohn Weller is marketing manager at Boca Raton, Fla.-based FloorForce, a marketing website solutions provider. For more information, visit www.floorforce.com.RetailIdeas to Consider Before Launching an Internet Flooring StoreI interact with independent flooring retailers daily, and the buzz on the street is e-commerce-the antithesis of the traditional way of selling flooring. At April's NWFA Wood Flooring Expo, I spoke with many dealers and distributors, and I was amazed by how often I was discussing the opportunities to increase sales and market share that e-commerce can provide.November 28, 2012Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentFrom Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing
