John WellerJohn Weller is marketing manager at Boca Raton, Fla.-based FloorForce, a marketing website solutions provider. For more information, visit www.floorforce.com.RetailIdeas to Consider Before Launching an Internet Flooring StoreI interact with independent flooring retailers daily, and the buzz on the street is e-commerce-the antithesis of the traditional way of selling flooring. At April's NWFA Wood Flooring Expo, I spoke with many dealers and distributors, and I was amazed by how often I was discussing the opportunities to increase sales and market share that e-commerce can provide.November 28, 2012Page 1 of 1Top StoriesContractingIntroducing the Winners of the 2026 WFB Truck & Van ContestRoad-ready, strong and steady, this year’s WFB Truck & Van Contest winners brought their A game. Find out whose work vehicles won Best Exterior Graphics, Most Organized Interior, Most Unusual, Biggest Disaster and the new Exterior/Organized Combo award!TechniquesWhat Is Your Favorite White Oak Floor You’ve Ever Done?RetailBuilding Bozeman: 4 Must-Haves We Put in Our ShowroomStain/Custom ColorMy Rule Of Three: How I Match Customers With Stain Colors Right AwayNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1
