John WellerJohn Weller is marketing manager at Boca Raton, Fla.-based FloorForce, a marketing website solutions provider. For more information, visit www.floorforce.com.RetailIdeas to Consider Before Launching an Internet Flooring StoreI interact with independent flooring retailers daily, and the buzz on the street is e-commerce-the antithesis of the traditional way of selling flooring. At April's NWFA Wood Flooring Expo, I spoke with many dealers and distributors, and I was amazed by how often I was discussing the opportunities to increase sales and market share that e-commerce can provide.November 28, 2012Page 1 of 1Top StoriesContractingBlending Personality With Practicality: See the Winners of the 2025 WFB Truck and Van ContestGet ready to rev your engines and roll into the world of wood flooring pros’ work vehicles. The WFB Truck & Van Contest celebrates pros' trucks and vans with categories for Best Exterior Graphics, Most Organized Interior, Most Unusual Work Vehicle and Biggest Disaster.DesignAnimator’s Studio is Transformed With a Herringbone Pencil FloorSubfloor PrepSelf-Leveler 101: How We Do It Before Installing Wood FlooringParquetTransformative Flooring Design Illuminates HomeSponsor ContentWhat Should You Know About Wood Floor Vents?
