Dale HallDale Hall is at Middleton, Wis.-based Dale Hall Photography LLC.MarketingUse These Tips to Invest in the Right Architectural PhotographerNot all commercial photographers are created equal. There are studio tabletop shooters, event shooters, annual report shooters, food photographers, aerial photographers, architectural photographers, industrial photographers and location shooters, to name a few.Glare on the floor is a distraction. This can come from a window, lighting or a fireplace, like the example below. As you can see in the first photo, the glare on the floor distracts the viewer from enjoying the beautiful floor. In the second photo, the glare is taken out and this creates a much more "balanced" photo. Remember, your shots should feature your floor prominently, since it is the product you are trying to sell.January 28, 2013Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentFrom Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing