Dale HallDale Hall is at Middleton, Wis.-based Dale Hall Photography LLC.MarketingUse These Tips to Invest in the Right Architectural PhotographerNot all commercial photographers are created equal. There are studio tabletop shooters, event shooters, annual report shooters, food photographers, aerial photographers, architectural photographers, industrial photographers and location shooters, to name a few.Glare on the floor is a distraction. This can come from a window, lighting or a fireplace, like the example below. As you can see in the first photo, the glare on the floor distracts the viewer from enjoying the beautiful floor. In the second photo, the glare is taken out and this creates a much more "balanced" photo. Remember, your shots should feature your floor prominently, since it is the product you are trying to sell.January 28, 2013Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Stain/Custom ColorMy Rule Of Three: How I Match Customers With Stain Colors Right Away