Jason Elquest

Jason Elquest is owner at Scottsdale, Ariz.-based Blackhawk Floors Inc. and is an NWFA Regional Instructor.

Should You Recoat that Wood Floor or Run?

Wood flooring pro Jason Elquest offers wisdom on steps to take when considering recoating the finish on a wood floor.

July 25, 2016

Should You Recoat Or Run

Stain/Custom Color

Shades of Gray: How to Use Vinegar & Steel Wool to Darken a Floor

How to use a vinegar and steel wool solution to create custom color effects on a wood floor.

May 27, 2015

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Wood Floor Estimates: Take Your Time, Tell The Truth

I've worked in wood flooring since a very young age, eventually starting my own company back in 2001. We've been fortunate to grow from being a typical one- or two-man operation to having eight well-trained crews and a showroom serving a high-end market. After we got the job, he told me we were the only company out of 14 contractors that discussed the potential for moisture.

March 25, 2014

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How We Do These Floors: Recoating The Worst of the Worst

We dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.

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Prevent This Common Complaint: The Stain Won’t Dry

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Going the Distance: See the Winners of the 2026 WFB Outstanding Retailer Awards

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Enter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1

Think Like A Brand: Why Your Flooring Business Needs A Real Identity