Mario MaichelMario Maichel is the retail marketing manager at Vista, Calif.-based Watkins Wellness.RetailRetail Wisdom: What Successful Stores Are Doing to Stand OutWhat can you do to make your store a must-see destination? Small things can make a big difference.March 16, 2018Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksManagementHow We Transitioned to a Second-Generation Family BusinessSponsor ContentSawdust in Our Veins