Sean Connolly

Sean Connolly is regional vice president of sales at Mansfield, Mass.-based The Belknap White Group.

Troubleshooting

Expanses of Beautiful White Oak ... with Sheens That Don’t Match

This high-end high-rise wood floor a significantly higher gloss level than the flooring from the original order.

January 16, 2020

The flooring that was ordered once the installation had already begun was noticeably glossier than the flooring from the original order.

Adjusting Expectations for Hybrid ‘Wood’ Flooring

There seems to be a bit of confusion within the industry regarding what actually is and isn’t wood.

September 21, 2018

Do your customers understand the realistic expectations for their flooring and its wear layer? At top, one of the newer hybrid-type products that has an actual wood veneer—a wear layer or 0.6 mm—and an HDF core. This product may be (carefully) abraded and recoated. Middle, an engineered wood floor with a 4.2-mm wear layer over Baltic birch plywood; even though it is engineered this floor can be sanded and refinished. Bottom, a solid piece of 3⁄4-inch-thick red oak flooring that can be resanded multiple times by a pro.

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Wood flooring contractor kneeling while installing hardwood flooring with power tools on a residential floor

2026 Wood Floor Business Contractor Survey

Here are the results from our exclusive survey of wood flooring contractors.

How Online Quoting Saved My Sanity and My Business

Diamond pattern mixed media floor installation in a Texas castle interior with stone walls and castle exterior visible in inset photo

How We Did This Floor: A Mixed Media Floor Fit for a Texas Castle

Diverse multigenerational family smiling outdoors with text about legal risks of working for friends and family

Wood Floor Pros: Legal Risks of Working for Friends and Family

Craftsperson sketching wood design samples for 2027 WFB Design Awards competition, deadline February 5

Enter the 2027 Wood Floor Business Design Awards