Sean Connolly

Sean Connolly is regional vice president of sales at Mansfield, Mass.-based The Belknap White Group.

Troubleshooting

Expanses of Beautiful White Oak ... with Sheens That Don’t Match

This high-end high-rise wood floor a significantly higher gloss level than the flooring from the original order.

January 16, 2020

The flooring that was ordered once the installation had already begun was noticeably glossier than the flooring from the original order.

Adjusting Expectations for Hybrid ‘Wood’ Flooring

There seems to be a bit of confusion within the industry regarding what actually is and isn’t wood.

September 21, 2018

Do your customers understand the realistic expectations for their flooring and its wear layer? At top, one of the newer hybrid-type products that has an actual wood veneer—a wear layer or 0.6 mm—and an HDF core. This product may be (carefully) abraded and recoated. Middle, an engineered wood floor with a 4.2-mm wear layer over Baltic birch plywood; even though it is engineered this floor can be sanded and refinished. Bottom, a solid piece of 3⁄4-inch-thick red oak flooring that can be resanded multiple times by a pro.

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As26 Techn Opener Image With Hed

How We Do These Floors: Recoating The Worst of the Worst

We dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.

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Prevent This Common Complaint: The Stain Won’t Dry

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Going the Distance: See the Winners of the 2026 WFB Outstanding Retailer Awards

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Enter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1

Think Like A Brand: Why Your Flooring Business Needs A Real Identity