Amy Latka

Amy Latka is owner of Avon, Ind.-based Dream Home Media LLC, which specializes in real estate photography and videography.

Advice From a Pro on Hiring a Photographer

Professional photographer Amy Latka offers useful info wood flooring pros should know when thinking about hiring a photographer.

January 21, 2019

These images are a good example of the common differences between an image created by a professional photographer with professional equipment (on the left) and a quick snapshot with a new cell phone (on the right). Most apparent is the use of lighting in the professional image, which gives an accurate representation of the color and texture of not only the floor, but also the walls and room furnishings. In addition, the professional image shows the correct vertical alignment of the walls. In the phone image, the lines that are vertical in real life (doorways, corners, etc.) appear distorted and angled. Finally, the white balance has been corrected in the professional image—in other words, what is supposed to be white is actually white (not blue or yellow).

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Craftsmanship Across the Globe: Introducing the Winners of the 2024 WFB Design Awards

Hailing everywhere from Italy to Portugal to Cincinnati to Washington, D.C., to Brazil to Chicago (by way of Poland), the recipients of this year’s WFB Design Awards prove, through sweat and creativity, that true craftsmanship has no borders.

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Meet the Repairman Turning Edgers Into Artwork

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This 7-inch-wide, 5/8-inch-thick engineered rift-and-quartersawn red oak floor was coated with Bona Natural Seal and Bona Traffic HD Satin waterborne finish. (Photo courtesy of Floors by the Shore)

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Bona Traffic HD RAW® Damage Mitigation