Amy Latka

Amy Latka is owner of Avon, Ind.-based Dream Home Media LLC, which specializes in real estate photography and videography.

Advice From a Pro on Hiring a Photographer

Professional photographer Amy Latka offers useful info wood flooring pros should know when thinking about hiring a photographer.

January 21, 2019

These images are a good example of the common differences between an image created by a professional photographer with professional equipment (on the left) and a quick snapshot with a new cell phone (on the right). Most apparent is the use of lighting in the professional image, which gives an accurate representation of the color and texture of not only the floor, but also the walls and room furnishings. In addition, the professional image shows the correct vertical alignment of the walls. In the phone image, the lines that are vertical in real life (doorways, corners, etc.) appear distorted and angled. Finally, the white balance has been corrected in the professional image—in other words, what is supposed to be white is actually white (not blue or yellow).

Page 1 of 1

As25 Ora Winners

Thriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer Awards

From reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.

Domestic pine three ways (from left): antique heart pine (courtesy of Joe Dawson), white pine (courtesy of Daniel Reddy) and Southern yellow pine (courtesy of Kyle Thompson).

Useful Advice When Dealing With Pine Flooring

As25 Techn Hed

How I Do These Jobs: Refinishing Decks

Wfb Uwfggc Website 825

Recognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal Contest

From Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing

From Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing