Rose Fall

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Rose Fall is the owner of Pleasanton, Calif.-based Fall Design and a recipient of the 2020 WFB Outstanding Retailer Award.

How I Managed a Large Home Development Project

The developers ended up building 200 homes. I provided the flooring material and design for over 60 of them, completing my last home in December 2022. Here’s what I learned along the way.

May 17, 2023

I set out to make every wood floor in this housing development unique to each client. Ten years and around 60 new homes later, I achieved my goal.

Using My Unique Background To Make My Business Stand Out

I loved my life in France, but I always wondered: What else awaits me? This mentality has pushed me to take risks that have helped me build a successful wood floor retail business in the U.S. and incorporate a global-lens approach.

May 19, 2022

I held onto my American dream with all my might. And slowly but surely, I began to establish a foothold, and, after a lot of hard work, my business took off.

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2024 WFB Wood Floor Contractor Survey

Here are the results from Wood Floor Business's exclusive survey of wood flooring contractors, asking about everything from tools to how customers pay.

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Stairs for Wood Floor Pros 101

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What Is Your Favorite Wood Floor You've Ever Seen?

Does it bother me that an employee who left my company is still pictured on the side of my van? No, quite the opposite.

He Left My Company After Four Years. I’m Incredibly Proud.

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Enter the 2025 Wood Floor Business Design Awards