Rose Fall

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Rose Fall is the owner of Pleasanton, Calif.-based Fall Design and a recipient of the 2020 WFB Outstanding Retailer Award.

How I Managed a Large Home Development Project

The developers ended up building 200 homes. I provided the flooring material and design for over 60 of them, completing my last home in December 2022. Here’s what I learned along the way.

May 17, 2023

I set out to make every wood floor in this housing development unique to each client. Ten years and around 60 new homes later, I achieved my goal.

Using My Unique Background To Make My Business Stand Out

I loved my life in France, but I always wondered: What else awaits me? This mentality has pushed me to take risks that have helped me build a successful wood floor retail business in the U.S. and incorporate a global-lens approach.

May 19, 2022

I held onto my American dream with all my might. And slowly but surely, I began to establish a foothold, and, after a lot of hard work, my business took off.

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Craftsmanship Across the Globe: Introducing the Winners of the 2024 WFB Design Awards

Hailing everywhere from Italy to Portugal to Cincinnati to Washington, D.C., to Brazil to Chicago (by way of Poland), the recipients of this year’s WFB Design Awards prove, through sweat and creativity, that true craftsmanship has no borders.

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Meet the Repairman Turning Edgers Into Artwork

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What’s Your Top Advice for When Things Get Slow?

This 7-inch-wide, 5/8-inch-thick engineered rift-and-quartersawn red oak floor was coated with Bona Natural Seal and Bona Traffic HD Satin waterborne finish. (Photo courtesy of Floors by the Shore)

White Oak vs. Red Oak: As Pressure Increases on White Oak, Red Oak Is a Versatile Alternative

A New Era of Coating: Learn How LED-Cured Oil Will Transform the Industry

A New Era of Coating: Learn How LED-Cured Oil Will Transform the Industry