Rose Fall

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Rose Fall is the owner of Pleasanton, Calif.-based Fall Design and a recipient of the 2020 WFB Outstanding Retailer Award.

How I Managed a Large Home Development Project

The developers ended up building 200 homes. I provided the flooring material and design for over 60 of them, completing my last home in December 2022. Here’s what I learned along the way.

May 17, 2023

I set out to make every wood floor in this housing development unique to each client. Ten years and around 60 new homes later, I achieved my goal.

Using My Unique Background To Make My Business Stand Out

I loved my life in France, but I always wondered: What else awaits me? This mentality has pushed me to take risks that have helped me build a successful wood floor retail business in the U.S. and incorporate a global-lens approach.

May 19, 2022

I held onto my American dream with all my might. And slowly but surely, I began to establish a foothold, and, after a lot of hard work, my business took off.

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Top-Nail 5/16-Inch Strip: How We Did (and Still Do) These Floors

Lifelong Vancouver-area wood floor pro Ron Teljeur explains how 5/16-inch top-nail wood flooring was used historically and is still used today.

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Making Flooring Dreams Come True: The Winners of the 2023 Outstanding Retailer Awards

The hand-crafted parquet steals the show in this basement hangout.

Yes, That’s Wood Flooring—Not Tile—in This Unique Bar Room

The contractor on this job applied the second coat of waterborne finish without abrading; the first coat had become too inert after sitting more than 72 hours.

The Top Reasons Why Finishes Fail (to Perform)

Márcio and Fabio Goncalves of Port Chester, N.Y.-based Creation Hardwood Flooring Specialists drove home the 'Most Unusual Work Vehicle' title for their 1929 Ford Model A truck.

Rolling with Opportunity: See the Winners of the 2023 WFB Truck and Van Contest