Matt GarciaMatt Garcia is owner at San Angelo, Texas-based Craftsman Hardwood Flooring.ManagementBreaking the 'Tradesman’s Curse' for Growth, Part 2: Project AnalysisWhen we opened a retail location, our revenues doubled but profits were down. The answer was to start tracking our project numbers. Here is how we break down the numbers for each project.November 20, 2023ManagementBreaking the 'Tradesman’s Curse' for Growth, Part 1: Creating Your Standard Operating ProceduresThe first step to transforming your business and creating a solid business structure is to identify and improve your standard operating procedures—here are some tips from wood floor pro Matt Garcia.November 6, 2023ContractingBuilding Systems to Break the ‘Tradesman’s Curse’ for Growth in Your Wood Flooring BusinessWood floor pro Matt Garcia realized he had to completely transform how he managed his company if his dreams for growth were going to materialize.September 15, 2023Tools + EquipmentRouters 101: What a Wood Floor Pro Should KnowWood flooring pro Matt Garcia explains the router bits and accessories that are useful for wood flooring work.March 23, 2023Previous PagePage 2 of 2Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
