Premium Partners

Winston Zheng

Smiling professional in blue striped shirt with glasses, standing near leaf artwork

Winston Zheng is the president of Bloomington, Minn.-based Unique Wood Floors and is a 2021 winner of the WFB Outstanding Retailer Awards.

Retail
Trade Relationships: A Growth Strategy for Wood Floor Retailers
I believe trade relationships will become the dominant source of growth for many specialty flooring retailers. Through my recent business development efforts, I have learned several valuable lessons about building successful trade relationships.
September 23, 2026
Two people examining flooring samples in a modern showroom with wood and tile displays, WE Business logo visible
Retail
Our Sales Training Program That Sets Us Up for Success
At Unique Wood Floors, we’ve implemented an eight-week training program for new sales associates.
September 17, 2025
Design professionals reviewing wood flooring samples in modern showroom meeting
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Top Stories
Wood flooring contractor kneeling while installing hardwood flooring with power tools on a residential floor
Surveys
2026 Wood Floor Business Contractor Survey
Here are the results from our exclusive survey of wood flooring contractors.
Man reviewing online quotes on computer with WE Business logo overlay
Management
How Online Quoting Saved My Sanity and My Business
Diamond pattern mixed media floor installation in a Texas castle interior with stone walls and castle exterior visible in inset photo
Techniques
How We Did This Floor: A Mixed Media Floor Fit for a Texas Castle
Craftsperson sketching wood design samples for 2027 WFB Design Awards competition, deadline February 5
Design
Enter the 2027 Wood Floor Business Design Awards
Worker using floor sander to restore damaged hardwood flooring with visible water damage and wear patterns
Recoating
How We Do These Floors: Recoating The Worst of the Worst