2021 WFB Wood Flooring Retailer Survey

Oct 27, 2021

Ret Svy 1021 Header

Log in to view the full article

Lygia Linardi creates a custom selection of flooring samples for each client.

How to Personalize the Shopping Experience for Your Customers

September 18, 2024

Lygia Linardi creates a custom selection of flooring samples for each client.

How to Personalize the Shopping Experience for Your Customers

Bespoke Floors owner Lygia Lindari.

Striving for Excellence: See the Winners of the 2024 WFB Outstanding Retailer Awards

Mark Maly tries out the new flooring Kiosks in Sergenian's.

Kiosks Help Customers Pick Their Floors One Touch at a Time

Enter the 2025 Wood Floor Business Truck & Van Contest

How to Personalize the Shopping Experience for Your Customers

Personalizing the customer experience is a great way to make customers feel important and valued.

Lygia Linardi creates a custom selection of flooring samples for each client.

Striving for Excellence: See the Winners of the 2024 WFB Outstanding Retailer Awards

WFB Outstanding Retailer Award winners of 2024 have displayed excellence in their retail businesses through stunning showrooms, exceptional customer service and clever digital tactics.

Bespoke Floors owner Lygia Lindari.

Kiosks Help Customers Pick Their Floors One Touch at a Time

Madison, Wis.-based Sergenian's added two flooring kiosks to its showroom to help customers find what they want faster and easier.

Mark Maly tries out the new flooring Kiosks in Sergenian's.

Enter the 2025 Wood Floor Business Truck & Van Contest

Every year Wood Floor Business highlights some of the most interesting wood flooring work vehicles in the industry. Enter your wood flooring vehicle in the 2025 contest today!

Sponsored: From Overworked and Under-Paid to Having Work-Life Balance

In 2008 I was overworked, underpaid and, frankly, I hated my job. Here's how I started running my company like a CEO with more energy and work-life balance.

In 2008 Tim Nassis (third from right) was 'overworked, under-paid and, frankly, I hated my job.' Then he started running his company like a CEO with more energy and work-life balance.

Tips for Engaging With Your Community

We want to be an industry leader in our area, and aside from having the technical skills, we’ve found that also entails finding ways to connect with our community.

Header Web Jj24 Retail Stairs

My Best Advice for Navigating Succession as a Family Business

I followed my dad into the business, and today we have five retail locations in Virginia. Here are some ways we have navigated succession as a successful multi-generational family business.

My father and I were both raised in the family flooring business, and we found mutual respect is critical to working across generations.

Breaking the 'Tradesman’s Curse' for Growth, Part 5: Employee Scorecards

Every team member in your wood flooring business needs to know how much value they bring to the team, and one key way to do that is with employee scorecards.

Breaking Curse Part5

How We Tailor Our Retail Flooring Business to Designers

Here in the Los Angeles area, where our business is located, many of our residential customers use interior designers for their home remodels or builds. Here are some of the specific ways we’ve catered our retail flooring business to designers.

We host frequent educational sessions tailored to designers and their staff in our showroom.

How We Stay Memorable With Out-Of-The-Box Marketing

To be successful, I have found you have to build a process that keeps you in contact with clients over the years so they remember you. It’s a balancing act—you want to stay in contact, but you don’t want to annoy people. Here’s how our process works.

We like to have fun with our marketing. This sales funnel runs all the time and offers clients “Super Hero Bucks” for every $1,500 flooring purchase.

Breaking the 'Tradesman’s Curse' for Growth, Part 1: Creating Your Standard Operating Procedures

The first step to transforming your business and creating a solid business structure is to identify and improve your standard operating procedures—here are some tips from wood floor pro Matt Garcia.

Breaking Curse Part1

What You Should Be Doing as a Flooring Salesperson

I learned a lot about sales and selling in the process of building my business. Here are some tips and reminders about what I believe you should be doing every day to improve as a professional who sells wood flooring for a living.

A good salesperson needs to build confidence and become the leader in every customer interaction.

Page 1 of 7

Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.