In Recession Times, a Wood Flooring Distributor Starts a Brewery

photo of Big Wood Brewery

photo of Big Wood BreweryWhile the economy languishes, a cold beer might be about the only thing worth getting excited over these days. Steve Merila, president of Vadnais Heights, Minn.-based Lon Musolf Distributing Inc., recognized this and decided he may as well capitalize on this universal love of suds, so he opened Big Wood Brewery. "It's a step up from home brewing, but not quite a microbrewery operation," Merila says of his newest venture; instead, he calls Big Wood Brewery a "nano" brewery. He debuted the product Oct. 20 during Lontoberfest, the distributorship's annual open house, and his India Pale Ale, American Ale, Farmhouse Ale and Nut Brown brews all sold out by the day's end. Today, Merila is rushing to fill Christmas orders placed by wood flooring industry manufacturers. "We're going into next year looking to increase production already since the feedback has been so positive," says Merila, who can be reached at [email protected]. Next year for Christmas, we should all be able to buy each other the perfect industry gift: Big Wood Beer.

Log in to view the full article
Page 1 of 802
Next Page
Resource Book
Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.
Learn More
Resource Book
Podcasts
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.
Learn More
Podcasts