On Earth Day, Remind Customers Wood is Green

Friday is Earth Day-a great reason to remind your customers why using wood flooring is actually good for the environment. Here are some green facts about wood flooring as outlined in the NWFA's pamphlet, "Wood Flooring: The Green Flooring Choice":

• Hardwood forests are sustainable. Average annual net growth for hardwoods is greater than average annual removals.
• Hardwood floors are healthy. Indoor air quality is excellent with wood floors.
• Wood reduces global warming. It is a carbon neutral product that produces oxygen during its growth cycle and stores carbon during its service life.
• Wood floors save natural resources. They use less water and energy to produce than other flooring options.
• Wood is renewable. While it takes most hardwood trees 40-60 years to mature, the inventory planted today won't be needed for 100+ years.
• Wood floors last hundreds of years. They won't need to be replaced as often as other flooring options.
• Wood reduces landfill waste. At the end of its service life, wood flooring can be burned as fuel or recycled.
• Wood may earn LEED points. Wood is recognized by the Leadership in Energy and Environmental Design program for improved indoor air quality, material use and location proximity, and sustainably sourced materials.

To purchase "Wood Flooring: The Green Flooring Choice" to distribute to customers, contact the NWFA at 800/422-4556 or go to the Why Using Wood is the Answer to Saving Forests." To find out more every week about the green aspects of the wood flooring industry, read the HF Green Blog.

How do you use wood's green benefits to help sell wood flooring? Write it in a comment below.