Shaw Launches Fall 'Dream it. Do it.' Sale

Shaw Industries Inc. (Dalton, Ga.) has launched its "Dream it. Do it." sale for the fall, featuring a $200 in-store coupon option and $699-per-room offer for hardwood floors based on a recommended qualifying style list.

The sale will begin Oct. 1 and end Nov. 17. For dealers, Shaw is offering a POP kit, posters, yard signs, tent cards and product tags, as well as a variety of TV, radio and print ads. Dealer incentives include co-op, credit buy downs and advertising material.

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