Mohawk Industries (Calhoun, Ga.) recently announced its fall consumer sales event. The annual Mohawk Anniversary Sale will run through Nov. 6 at Mohawk's Floorscapes and ColorCenter retailers.
As part of the fall sale, Mohawk is offering flooring for as low as $39 per month installed. During the sale retail sales associates can earn increased Mohawk Infinite Rewards points, which can be redeemed for thousands of prizes from gas cards, to iPads, to vacations and even cash.
To help Floorscapes and ColorCenter retailers promote the sale, Mohawk has created an advertising tool kit, which includes customizable advertisements for print, direct mail, television and radio. Mohawk is also supporting the sale with professionally designed point-of-purchase materials to reinforce in-store savings opportunities.
To help promote the sale, Mohawk has launched a marketing campaign encompassing national print media, Facebook, Pinterest and Instagram.
