Quick-Step’s celebrity designer partner Erinn Valencich recently presented a design seminar to the Wisconsin-based retailer team of Nonn’s Design Showplace.
Valencich, who appeared in the NBC reality show American Dream Builders, shared design trends in the home decorating market with the group.
Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company, explained in a statement how vital design assistance is for specialty retailers: “To be successful in today’s market, specialty retailers need to excel at those unique aspects of service that they alone can effectively provide customers—that most home centers do not—such as providing customer service in the areas of style and design assistance, guidance through the selection process and product knowledge.”
