Armstrong World Industries’ (Lancaster, Pa.) new Advertising & Promotion Center (APC) is designed to help Armstrong retailers build their own marketing programs without the expense of hiring an outside agency.
The APC allows Armstrong-affiliated retailers to build ads, create a paid search campaign and build a website using Armstrong’s templates.
“We want to maximize the retailer’s opportunity to make money utilizing the trust in the Armstrong brand,” said Katie Raymond, independent channel marketing manager, in a statement. “We do this by generating store traffic, by providing products that customers want to buy and displaying them in ways that can help make the sale.”
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