Bostik Inc. put its brand on a Boeing 737, which will fly four times a day to 47 possible destinations in 20 countries.
Bostik Inc. (Wauwatosa, Wis.) is taking to the skies with its newest branding effort.
The company will place its name, gecko mascot and a tag line—“Don’t stick it, Bostik it!”—along the fuselage and tail fin of a Boeing 737 that belongs to European airline Transavia.
The aircraft will make four flights per day to 47 possible destinations in 20 countries, promoting the Bostik brand the whole way.
“This is an out-of-the-box program, which really shows the entire world how Bostik is aggressively on the move, beginning to build its brand,” said Scott Banda, director of marketing for the U.S. consumer and construction business unit, in a statement. “This is just one of many exciting new promotional programs that consumers will be seeing from our company over the years to come.”
