Artistic Finishes Inc. (Roseville, Minn.) and MoldingsOnline have merged, and the combined company will officially debut at The International Surface Event in Las Vegas Jan. 18 under the name Artistic Finishes.
MoldingsOnline is an online molding ecommerce platform that connects buyers directly to manufacturers. It bills itself as “the largest hardwood moldings ecommerce website in the world,” according to its website.
The merger “marries” the technology of MoldingsOnline with the craftsmanship of Artistic Finishes, a statement said.
“By combining the two organizations it creates more efficient processes and allows for us to amplify new product innovation to better service our customers in the flooring market,” said Cassie Alverson, director of sales and marketing.
