WFB Briefs: New WFCA Website

Apr 5, 2017

The World Floor Covering Association has updated its website at wfca.org. The site offers an easy-to-navigate user interface with links to WFCA University, research, scholarships, calendar and legislative updates, among others.

Hpem611 W White Maple Room 2

Robbins Releases Timber Legends Densified Hardwood

September 17, 2025

Misconceptions About Film-Forming Wood Floor Finishes

Misconceptions About Film-Forming Wood Floor Finishes

Hoenle Name Change Rebranding

Dr. Hönle AG Rebrands Group of Companies to Hoenle AG

ABC: Contractor Confidence Unchanged, Construction Backlog Down in August

U.S. Department of Agriculture Proposes Rescinding Roadless Rule

Robbins Releases Timber Legends Densified Hardwood

AHF Product’s brand Robbins released Timber Legends Densified Hardwood. Densified Hardwood is developed using a patented densification process that applies heat and pressure to close the open cells of natural hardwood.

Hpem611 W White Maple Room 2

Sponsored

Meet the MFMA: Setting the Gold Standard in Sports Flooring

Maple Flooring Manufacturers Association

Since 1897, MFMA has led the way in high-performance, sustainable maple sports flooring. The MFMA is your go-to resource for best practices, product standards and support.

Meet the MFMA: Setting the Gold Standard in Sports Flooring

Dr. Hönle AG Rebrands Group of Companies to Hoenle AG

Dr. Hönle AG (Gilching, Germany) consolidated and rebranded its eight industrial UV and adhesives brands under the unified name "Hoenle."

Hoenle Name Change Rebranding

ABC: Contractor Confidence Unchanged, Construction Backlog Down in August

Associated Builders and Contractors’ Construction Backlog Indicator fell to 8.5 months in August, down 0.2 months since July and up 0.3 months since August 2024.

U.S. Department of Agriculture Proposes Rescinding Roadless Rule

Known as the Roadless Rule, it has protected 44.7 million acres of National Forest, mostly in Alaska and western U.S. states, for the past 24 years.

New Home Listings Fall To Record Low For August

New home listings were down 3.0% in August 2025 from August 2024 and down 7.3% from July, reaching a record low for August, according to Zillow’s market report.

Builder Confidence Unchanged at Low Level in September

While builder sentiment has hovered at a low reading between 32 and 34 since May, builders expressed optimism that a more favorable interest rate climate could bring hesitant buyers back to the market in the final quarter of 2025.

Single-Family Housing Starts Decreased 7% in August

Single-family housing starts decreased 7% from July to August to a seasonally adjusted annual rate of 890,000 units—the lowest reading since July of 2024, according to a report from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau.

Floor & Decor Celebrates Sixth Annual Pro Appreciation Month With Trainings, Giveaways

Floor & Decor (Atlanta) is celebrating its sixth annual Pro Appreciation Month this September with a lineup of free training events and giveaways.

Keen Utility Unveils Stronglite Work Boot

Keen Utility’s Stronglite work boot features a durable synthetic upper that adds more protection for tough job-sites, the company says.

AkzoNobel Announces 2026 Colors of the Year

AkzoNobel announced the collection of colors "Rhythm of Blues" as the 2026 Colors of the Year, which includes light blue "Mellow Flow," a dark blue "Slow Swing" and the vibrant "Free Groove."

Color Of The Year 2026 Akzo Nobel Wood Coatings

Construction Materials Prices Up 0.2% in August

Construction material prices increased 0.2% from July to August, according to an Associated Builders and Contractors analysis of U.S. Bureau of Labor Statistics data.

Floor Educational Guild Opens Registration for Fall Class

The Floor Educational Guild has opened registration for its Oct. 6–8 class at Virginia Tech in Blacksburg, Va.

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