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The new Denver Hardwood Company (Denver) location opened in January with two major upgrades—an improved customer will-call and demonstration area and an online ordering system that allows customers to place an order without having to call the company.
The new customer will-call area is an improvement on the old location, which did not have a defined customer waiting area, said Denver Hardwood’s Chad Jamison. The company wanted it to be appealing, so they added vending machines, tables and chairs and a digital marketing system that allows customers to watch short how-to videos and see a schedule of upcoming events. The area also doubles as a space that manufacturers can reserve to host product demonstrations for customers.
“We have really focused on improving our customer interaction, from the visual appeal of the new building to customer service,” Jamison said.
The facility opening also coincided with the launch of Denver Hardwoods’ online ordering system, DHOnline.
“We recognized the fact that our customers wanted a way to place an order without having to call in and talk to a customer service person or sit on hold waiting for their call to be answered,” Jamison said.
The system allows customers to place an order, check pricing on materials, check inventory availability, and monitor certain account information, including open orders and invoices. It is open to customers. For more information, email Josh Ambrose.
The facility, which hosted a grand opening celebration May 26, is 100,000 square feet and located only a mile from the previous location. It features a showroom focused on prefinished wood flooring and wood alternative products, as well as a Pro Shop that includes a full-service repair area, new and used tool sales, and a demonstration platform to let customers “try it before they buy it,” Jamison said.
“We are very excited about this new facility and the opportunities it will provide Denver Hardwood and our customers going forward,” he said.
The new facility is located in Denver at 1150 E. 58th Ave.