Premium Partners

New WFCA Partner Offers Members Discounted Marketing Services

WFB Editors
Jan 15, 2018

The World Floor Covering Association partnered with Mill Creek Media Group, which will provide WFCA members with marketing, communications and content creation services at a discounted rate.

Mill Creek Media Group has more than 30 years of experience and includes Shaw Floors and Novalis International among its clients.

Read Next
News
Custom Home Building Down From Last Year’s High
August 24, 2026
Recommended
Think Like A Brand: Why Your Flooring Business Needs A Real Identity
Sponsored
Think Like A Brand: Why Your Flooring Business Needs A Real Identity
News
FinCEN Permanently Ends Beneficial Ownership Reporting
News
Report: Pro Customers Fueled Q2 Floor Heating Sales Growth
News
Schönox To Host CEU Seminars
Related Stories
Install Floors Expansion 4
News
INSTALL Apprenticeships Expand To Western States
Screenshot 2026 08 18 At 2 09 23 Pm
News
Kährs Appoints Ulrika Klinkert CMO
Freida Staten
News
WFCA Promotes Staten to COO
Think Like A Brand: Why Your Flooring Business Needs A Real Identity
Sponsor Content
Think Like A Brand: Why Your Flooring Business Needs A Real Identity
More in News
News
Custom Home Building Down From Last Year’s High
There were 49,000 custom home building starts in the second quarter of 2026, a 9% decrease from the same quarter last year—a three-year high for quarterly volume—according to a National Association of Home Builders analysis of U.S. Census Bureau data from the Quarterly Starts and Completions by Purpose and Design survey.
Sponsored
Think Like A Brand: Why Your Flooring Business Needs A Real Identity
Horizon Forest Products
In the hardwood flooring industry, most business owners think in terms of tools, inventory and craftsmanship (which makes sense). But in today’s market, even the best-installed floor can be overlooked if the company behind it lacks a recognizable identity.
Think Like A Brand: Why Your Flooring Business Needs A Real Identity
News
FinCEN Permanently Ends Beneficial Ownership Reporting
The Financial Crimes Enforcement Network has issued a final rule permanently removing the Corporate Transparency Act's requirement that U.S. companies report beneficial ownership information.
News
Report: Pro Customers Fueled Q2 Floor Heating Sales Growth
Floor heating sales revenue climbed 14.3% in the second quarter of 2026 compared with a year earlier, with professional customers driving much of the increase, according to the Q2 2026 Industry Report from WarmlyYours (Lake Zurich, Ill.).
News
Schönox To Host CEU Seminars
Schönox, a Sika brand, will host several continuing education units for flooring professionals throughout the rest of the year.
News
Pro Sales Lift Lowe's Q2 Sales
Lowe's Companies Inc. (Mooresville, N.C.) posted a 0.2% increase in comparable sales for the quarter ended July 31, as strength in pro and home services sales and a 15.7% jump in online sales outweighed continued softness in DIY spending.
News
INSTALL Apprenticeships Expand To Western States
In response to contractor demand and skilled labor needs across the flooring industry, INSTALL expanded recognition of its apprenticeship and workforce training in the western United States.
Install Floors Expansion 4
News
Jaeckle Distributors to Carry Kährs Flooring Across Midwest
Jaeckle Distributors (Madison, Wis.) will distribute Kährs (Malmö, Sweden) products across the Midwest under a partnership announced Aug. 19.
News
Home Depot Q2 Sales up $2.6B From Last Year
The Home Depot (Atlanta) reported second quarter sales of $47.9 billion, a $2.6 billion (5.7%) increase from the same time last year.
News
New Home Sales Rise in Q2
An estimated 170,000 new homes were sold in the second quarter, up from 165,000 in the first quarter but down from 178,000 a year earlier, according to a National Association of Home Builders analysis of U.S. Census Bureau New Residential Sales data.
News
Housing Starts Fall 12.4% in July
Housing starts fell 12.4% in July to a seasonally adjusted annual rate of 1.24 million units, a 13.5% year-over-year decrease, according to the U.S. Census Bureau and the U.S. Department of Housing and Urban Development.
News
Kährs Appoints Ulrika Klinkert CMO
Kährs Group (Malmö, Sweden) appointed Ulrika Klinkert chief marketing officer, effective Aug. 18. Klinkert reports directly to President and Chief Executive Officer Johan Magnusson.
Screenshot 2026 08 18 At 2 09 23 Pm
News
Builder Confidence Below 40 for 16 Months
Builder confidence in the newly built single-family home market rose one point to 35 in August, according to the National Association of Home Builders/Wells Fargo Housing Market Index. The index has spent 16 consecutive months below 40.
Page 1 of 912
Next Page
Resource Book
Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.
Learn More
Resource Book
Podcasts
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.
Learn More
Podcasts