The Canadian-based wood flooring manufacturer launched its new website, featuring its “PreViewR tool,” which allows potential customers to upload pictures of their rooms and get a glimpse of what different wood floors, which are digitally inserted into the uploaded images, would look like in them.
Preverco CEO Jean-Francois Dufresne said the aim of the new initiative was to make the process of choosing a hardwood floor simpler, accessible and fun.
“This innovative tool helps reassure customers that they are making the right decision based on their unique styles and preferences,” Dufresne said in a press release.
