The 2019 Bona Certified Craftsman Convention drew more than 230 attendees, making it the largest BCC convention to date, company said.
The convention, which also celebrated the company's 100-year anniversary, was held in Charlotte, N.C., Feb. 6–8 and featured technical workshops, professional seminars, business roundtables, an industry trade show and many opportunities to network with fellow wood flooring contractors from around the country and the world.
The event was kicked off by keynote speaker Kevin Schmidt, the former director of communications for Harley-Davidson Motor Company, who shared how the company was able to recover from the brink of bankruptcy by connecting with customers’ passion and emotion:
A popular attraction in the trade show was the floor created at an Expert BCC school that commemorates the company's 100-year anniversary:
Attendees were able to visit with other industry companies and Bona services in the trade show:
Product demonstrations were also popular:
It was the company’s fourth BCC Convention since launching the event in 2014. For more information on the BCC program, go here.
