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FloorForce Parent Company Acquires RollMaster Software

Broadlume, the parent company of FloorForce and other flooring industry software and marketing companies, announced the acquisition of RollMaster, an enterprise resource planning software for the flooring industry.

The acquisition was the “final piece of the puzzle” in creating an all-in-one integrated platform for flooring dealers, Broadlume CEO Todd Saunders stated.

“I’m really excited about Broadlume’s vision of a completely integrated tech stack for the flooring industry,” RollMaster COO Patrick Ferries said in a statement. “I’m even more excited about Broadlume’s acquisition of RollMaster so that we become a key part of this tech ecosystem.”

Broadlume also owns Creating Your Space, FlooringStores.com and Retail Lead Management.

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