Real American Hardwood Coalition, a collective of more than 30 hardwood trade associations, announced the launch of an interactive website designed to educate consumers about the benefits of domestic hardwood products.
Real American Hardwood Coalition, a collective of more than 30 hardwood trade associations, announced the launch of an interactive website designed to educate consumers about the benefits of domestic hardwood products.
“This is the first step towards a comprehensive domestic marketing program and is geared towards the consumers of finished hardwood products,” the Hardwood Federation, a Real American Hardwood Coalition member, said in a statement.
The project is funded by contributions from trade associations and industry members. The next phase of the project will involve implementing social media strategies to support the new site.
More information about the coalition can be found here.
