Broadlume Combines Its Brands Into Single Platform | Wood Floor Business

Broadlume Combines Its Brands Into Single Platform

Broadlume recently debuted a new logo for the company.
Broadlume recently debuted a new logo for the company.

Broadlume, owner of brands including FloorForce, RollMaster, Creating Your Space, RLM and more, announced it has combined all of its brands under the “Broadlume” name and integrated them to create an all-in-one marketing and management platform.

The company, which services more than 3,000 flooring retailers, debuted a new logo along with its revamped site.

“All of the resources that we provide to you at Broadlume you can now get to all in one place with one login from one website,” CEO Todd Saunders said during the announcement of the company’s changes.

Saunders also announced the speakers for FloorCon 2022, including former presidential and New York City mayoral candidate Andrew Yang and Armstrong Flooring President and CEO Michel Vermette. FloorCon 2022 is scheduled for Nov. 14–17 in Tucson, Ariz.

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