Premium Partners

Broadlume Combines Its Brands Into Single Platform

Sep 19, 2022
Broadlume recently debuted a new logo for the company.
Broadlume recently debuted a new logo for the company.

Broadlume, owner of brands including FloorForce, RollMaster, Creating Your Space, RLM and more, announced it has combined all of its brands under the “Broadlume” name and integrated them to create an all-in-one marketing and management platform.

The company, which services more than 3,000 flooring retailers, debuted a new logo along with its revamped site.

“All of the resources that we provide to you at Broadlume you can now get to all in one place with one login from one website,” CEO Todd Saunders said during the announcement of the company’s changes.

Saunders also announced the speakers for FloorCon 2022, including former presidential and New York City mayoral candidate Andrew Yang and Armstrong Flooring President and CEO Michel Vermette. FloorCon 2022 is scheduled for Nov. 14–17 in Tucson, Ariz.

Read Next
News
WFB Briefs: PID Floors Releases ‘Beyond the Surface’ Episode, Mannington Mills Awards Volunteerism
June 17, 2025
Recommended
Remote Floor Estimates—How to Increase Profits and Save Time on the Road
Sponsored
Remote Floor Estimates—How to Increase Profits and Save Time on the Road
News
Housing Permits Down for Fourth Consecutive Month
News
Builder Confidence at Third Lowest Reading Since 2012
News
Lumber Liquidators to Open Distribution Center in Tennessee
Related Stories
Screenshot 2025 06 13 At 12 56 09 Pm
News
GoFundMe Campaign Launched for Wood Floor Pro in Motorcycle Accident
Buy Sell611
News
New Listings in the WFB Buy/Sell/Trade Facebook Group: Bona Sander, American Sanders Edger, More
Sara Vineyard
News
World Floor Covering Association Promotes Sara Vineyard to VP of Finance
Remote Floor Estimates—How to Increase Profits and Save Time on the Road
Sponsor Content
Remote Floor Estimates—How to Increase Profits and Save Time on the Road
More in News
News
WFB Briefs: PID Floors Releases ‘Beyond the Surface’ Episode, Mannington Mills Awards Volunteerism
PID Floors released the sixth video in its “Beyond the Surface” video series, and Mannington Mills awarded five students with it “Stand on A Better World” scholarship.
Sponsored
Remote Floor Estimates—How to Increase Profits and Save Time on the Road
Quote That
In this session, flooring professionals will learn how to streamline their estimating process by harnessing augmented‑reality measurement and self‑service floor‑plan tools.
Remote Floor Estimates—How to Increase Profits and Save Time on the Road
News
Housing Permits Down for Fourth Consecutive Month
Housing permits are down for the fourth consecutive month, pointing to a broader residential construction slowdown for 2025, according to data from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau.
News
Builder Confidence at Third Lowest Reading Since 2012
Builder confidence in the market for newly built single-family homes hit a level of 32 in June, the third lowest reading since 2012, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI).
News
Lumber Liquidators to Open Distribution Center in Tennessee
Lumber Liquidators is set to open a distribution center in Lawrenceburg, Tenn., in June 2026.
News
Festool Now Shipping New Product Line
Festool is now shipping its latest product line, including the first cordless random orbit sander with an integrated LED light, new Systainer accessory sets, upgraded dust extractor accessories and 100th anniversary brand merchandise.
News
Certified Flooring Installers’ VP Ralph Falavinha To Step Down
The Certified Flooring Installers’ Executive Vice President Ralph Falavinha is stepping down from his position to focus on his family’s business.
News
National Home Price Rose 4.7% in Q1 2025
U.S. home prices rose 4.7% in the first quarter of 2025 nationally, compared with the first quarter of 2024, according to Federal Housing Finance Agency data.
News
Registration Opens June 17 for 2025 NAFCD, NBMDA Annual Convention
Registration opens June 17 for the North American Association of Floor Covering Distributors (NAFCD) and North American Building Material Distribution Association’s (NBMDA) annual convention in Chicago.
News
Construction Materials Prices Up 0.2% in May
Construction material prices increased 0.2% from April to May and were 1.3% higher than in May 2024, according to an Associated Builders and Contractors analysis of U.S. Bureau of Labor Statistics data.
News
300-Year-Old Artifacts Found Underneath Polish Monastery Wood Floors
During renovation of a historic monastery in Poland, workers removed the wood floors and found 300-year-old artifacts, the Miami Herald reported.
News
GoFundMe Campaign Launched for Wood Floor Pro in Motorcycle Accident
Joe Armstrong, sole operator of Deschutes Custom Wood Floors, was in a motorcycle accident June 8 and a GoFundMe has been set up to aid in his recovery and medical bills.
Screenshot 2025 06 13 At 12 56 09 Pm
New Products
PG Flooring Launches PGenÂł Hardwood
PG Flooring’s PGen³ is crafted from a mix of birch, maple and silver maple solid hardwood.
PG Flooring’s PGen³.
Page 1 of 860
Next Page
Resource Book
Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.
Learn More
Resource Book
Podcasts
All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.
Learn More
Podcasts