The Home Depot announced expansions to its Pro Xtra loyalty program, including the addition of three membership tiers and benefits for professional contractors and builders.
The membership tiers include Member, Elite and VIP and will offer specialized perks, business growth tools, exclusive sales and access to online and in-store events.
“Every dollar spent counts toward earning rewards while also allowing members to unlock the next level of Pro Xtra benefits,” the company said in a statement. “As new tiers are unlocked, Pros access additional perks.”
Professionals make up 10% of Home Depot’s customer base and approximately half of its sales, according to the company.
