
The Sweden-based company group that consists of Välinge Innovation and Bjelin announced the hiring of Fredrik Alfredsson as global head of sales.
Alfredsson will be responsible for the sale of all flooring products under the Bjelin brand. He joins the company after serving as CEO of SGD, one of Sweden’s leading flooring distributors.
“Fredrik brings a wealth of experience and is well-regarded in the industry,” stated Niclas Håkansson, Välinge CEO and Bjelin board member. “He is passionate about the flooring business, and his leadership will be a great asset to our global sales team. I am confident his appointment will further the success of Bjelin.”
Alfredsson said his goal is for Bjelin to be a long-term player in the global market.
“Every audience is different, so you have to adapt,” Alfredsson stated. “A long-term vision, and especially perseverance, are key.”