Hartco Rolls Out New Hardwood Retail Display

AHF Products’ brand Hartco is rolling out a retail display designed to elevate the solid hardwood category.

The displays will showcase 48 SKUs across a curated mix of best-sellers and fresh product intros with a compact footprint that uses 60% less space than five traditional stackers.

The displays come in collections of Sensory Forest, Nature Walk, TimberBrushed, Prime Harvest and Appalachian Ridge.

“We’ve taken a leadership position in solid hardwood not just by offering high-quality, American-made product—but by making it easier for retailers to sell it well,” AHF Products’ Vice President of Hardwood Milton Goodwin said in a statement. “This new display creates a true destination within the store for homeowners who are looking for natural materials, lasting value, and American craftsmanship.”

Early adopters are seeing sales increases of 10% or more, the company says.

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