Kährs and Nature Home Enter Strategic Partnership to Accelerate Growth in China

Jan 9, 2026

Kährs (Malmö, Sweden), one of the world’s leading manufacturers of premium wood flooring, has bolstered its international expansion by entering a strategic partnership with China’s Nature Home (Foshan, China), a retailer of interior design and flooring solutions.

Through the partnership, Nature Home will introduce Kährs flooring across its network of more than 100 stores in top-tier cities throughout China — bringing Kährs Swedish design to new customer segments.

“China is one of our most important growth markets, and the partnership with Nature Home provides a strong platform for rapid and scalable expansion,” Kährs President and CEO Johan Magnusson said in a statement.

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