FSC to Revise Policy for Trademark Use

To align with anti-greenwashing regulations that ensure environmental claims are accurate, substantiated and transparent, the Forest Stewardship Council (Bonn, Germany) is revising its “Trademark Use Guide for Promotional License Holders.” This guide sets the rules for how retailers and brands may use FSC trademarks to promote their commitment to sustainable forestry.

The revised guide, according to the organization, “will introduce clear rules for trademark use, ready-to use promotional statements and practical guidance to help promotional licence holders communicate with the FSC."

Publication of the revised guide is planned for June, with the updated requirements taking effect Sept. 1. For more details, click here.