Stanton Design (Woodbury, N.Y.) recently announced the launch of its upgraded B2B portal website, “designed to create a more intuitive, connected and visually engaging experience for retailers and trade partners,” the company says.
Enhancements focused on simplifying product discovery, streamlining workflows and improving the overall user experience. The upgraded search functionality allows users to search for products by describing the color, construction type and other product features.
Stanton will also launch an enhanced consumer website in the next few weeks. “The primary goal of our enhanced consumer site is to inspire the consumer through beautiful imagery, educate them with our content and highlight designer and retailer projects,” Vice President of Marketing Christine Zampaglione said. “In turn we capture the lead and connect them with our retail partners to have confidence in choosing Stanton for their home.”
See the entire press release here.
