WFB EditorsNew Products2017 Prefinished Wood Flooring Product FocusPrefinished wood flooring made up nearly 60 percent of distributor sales of hardwood flooring in 2016, according to WFB's State of the Industry survey. Here's an overview of the prefinished products available today from manufacturers across the country. (Note that each company was limited to one product line.)October 19, 2017New ProductsArmstrong Flooring ParagonArmstrong Flooring Paragon is solid hardwood flooring prefinished with Diamond 10 technology, which incorporates cultured diamonds to create powerful scratch protection, the company says. Paragon comes in oak and hickory and is available with Smooth, Scraped and Brushed textures.www.armstrongflooring.comOctober 18, 2017NewsWFB Briefs: Rubio Demo; Armstrong Elite RetailerRubio Monocoat USA LLC (Oxnard, Calif.) will host a product demonstration Nov. 3 at The Boss, a builders outlet in Dallas. The demo runs from 11 a.m.–1 p.m. Contact Rachel Bell fore more information.October 18, 2017NewsHurricanes Push Down September Housing ProductionPrivately-owned housing starts in September were at a seasonally adjusted annual rate of 1.13 million, a 4.7 percent decrease compared with August’s rate of 1.18 million but 6.1 percent higher than the September 2016 rate of 1.06 million, according to the U.S. Census Bureau.October 18, 2017NewsConnor Sports Supports ‘Ballin 4 Peace’ Youth Event in AtlantaOctober 18, 2017NewsPallmann Hosts First Training Class at New FacilityOctober 18, 2017NewsOctober Builder Confidence Highest Since MayBuilder confidence in the market for newly built single-family homes increased four points in October to a level of 68 on the National Association of Home Builders/Wells Fargo Housing Market Index, the highest reading since May.October 18, 2017NewsMoosewood Millwork Ceases Floor Manufacturing OperationsMoosewood Millwork LLC (Ashland, Maine) ceased floor manufacturing operations Oct. 16, according to John McNulty, the president of The Seven Islands Company, which owns the mill.October 18, 2017NewsFishman Flooring Solution Leader Named President of FCDAOctober 18, 2017NewsSherwin-Williams to Conduct ‘Waterborne Challenge’ at WMS ConferenceSherwin-Williams (Cleveland, Ohio) will quiz attendees at the Woodworking Machinery and Supply Expo Conference in Canada Nov. 2–4 on whether they can tell the difference between wood coated with waterborne finish and wood coated with a solvent-based topcoat.October 18, 2017Previous PagePage 352 of 982Next PageTop StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentFrom Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing