John R. GrahamJohn R. Graham is president of Graham Communications, a marketing services and sales consulting firm.ManagementCultivate Trust to Build Wood Flooring SalesMarch 31, 2002MarketingDon't Fall for these 10 Marketing MythsDecember 31, 2000Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
