Lois LangLois Lang is a speaker and consultant with Evolve Partner Group LLC who works on management succession, executive coaching and more (www.evolvepartnergroup.com).ManagementBusiness Brief: Bartering Can be Bad for Your Wood Floor Business"If you give me a new floor, I'll redo your website and give you free hosting for a year." Trading products or services for something in return is common, but that freebie often has a steep cost:May 29, 2013Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity