Pat GoodmanPat Goodman is owner at Goodman Custom Flooring in Fayetteville, W.Va.MarketingPhotographing Wood Floors 101: Use These Tips to Get Better PhotosIt’s unlikely that your photos of refinishing a 1980s suburban home will achieve Pulitzer Prize status, but don't underestimate their importance. Use this article as a guide to improve your wood floor photos and show your work in its best light.December 5, 2023ContractingFrom the World’s Tallest Peaks to the Wood Floors of AppalachiaPat Goodman transitioned from professional rock climber to pushing the limits of creativity with wood flooring.May 19, 2021Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentMeet the MFMA: Setting the Gold Standard in Sports Flooring