Lorie WelchLorie Welch is CEO at Dallas-based Woodwright.ManagementAfter A Tragic Loss, Going From Homeschool Mom To CEOAfter the unexpected death of her husband, Steve, Lorie Welch found herself in charge of commercial wood flooring powerhouse Woodwright Hardwood Floor Company.July 25, 2022Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksManagementHow We Transitioned to a Second-Generation Family BusinessSponsor ContentFrom Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing
