Lorie WelchLorie Welch is CEO at Dallas-based Woodwright.ManagementAfter A Tragic Loss, Going From Homeschool Mom To CEOAfter the unexpected death of her husband, Steve, Lorie Welch found herself in charge of commercial wood flooring powerhouse Woodwright Hardwood Floor Company.July 25, 2022Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
